Are you wondering why you’re not getting leads or sales from your Facebook ads?
Or do you have any idea where your fans are coming from?
Having a Facebook Page for your business is a great opportunity to connect your brand with your audience. It gives your business a great amount of exposure in front of your target audience.
But why Facebook is still not working for you?
Maybe your posts do not connect or are not relevant enough to your audience.
If you think showing irrelevant posts to your audience is okay, then you haven’t been paying attention.
Posting without understanding who your audience is or their preferences is like riding a bicycle with your eyes closed – nonsense and dangerous.
Why Use Facebook Insights?
According to Statista, there are about 44 million Facebook users in the Philippines this year and we are at the top spot on social media usage around the world.
Taking this into consideration, having a Facebook Page for your brand is a giant leap for your business already.
However, with recent big changes in its algorithms, Facebook now prioritizes showing posts from your friends and family more than posts and articles from different brands.
This makes it harder for us to reach our audience and get their attention.
That’s where Facebook Insights comes into the picture.
With this completely free tool, you get to know the Page’s performance along with useful metrics to make sure that you are presenting the right content on your audience’s screen.
So in this blog, I put together a guide to Facebook Insights for business owners or marketers like you to explore the key areas of your Facebook page and help you understand that each metric is important to your social media strategy.
Comprehensive Guide to Facebook Insights
Before anything else, go first to your Facebook Page and click “Insights”.
If you don’t see “Insights” at first, click More. See the image below.
Now that you are on the Dashboard, here are some key points to remember:
The Overview section is where you can find the overall performance of your Page from yesterday up to the last 28 days if you want to drop by for a quick glance. You can also track:
Yes, the data available in the overview section is only limited to 7 days (or 28 days) and the estimated numbers that you can check from time to time. For a more deep-dive observation, each section breaks down every detail that you need.
Tip: If you go to the bottommost part of the Overview section, you’ll find “Pages to Watch”. In this area, you can add Facebook Pages that are similar to yours or your direct competitors for you to monitor their performances as well. This includes checking their performances based on likes and engagements.
Page Likes
The Page Likes or Likes section allows you to see your Page’s performance according to the number of likes and where those likes came from. It is broken down into three subsections which are:
Tip: Find the highest peak in the Net Likes and Where Your Page Likes Happened, then click it. There, you will see the specific date and the source of likes and unlikes. Backtrack to what was posted on that date and use the data gathered to continue having that peak.
In the Post Reach or Reach section, you can see how many people saw your posts and how they interacted with them. It’s broken down into the following:
The Post Section is divided into two key areas. The topmost area is subdivided into three metrics:
The bottom half of the section is one of the most important to check – All Posts Published. In here, you will see all the contents you posted on your Page and see how well they performed in terms of reach and engagement.
This section gives you a powerful range of metrics like the combined amount of reaction, comments, shares and the negative engagements like Post Hides.
Tip: Review and check what was the most engaging content of the week/month and then make adjustments to your future contents by continuing to give people what they want to see on your Page.
If you haven’t checked how many people viewed your story from the past 24 hours or more, you can do it here.
We all know that photos and videos posted on the Story feature will disappear right after 24 hours but all that and its performance will remain visible in this section.
For now, the data and collection of stories you posted only last for 28 days so make sure to check this part every day.
This is also one of the most important sections in Facebook Insights that you should keep an eye on.
It will help you to get to know your audience better with these metrics:
Tip: Once you find out which fans you have the most in terms of age, gender, location, and language, you can start conceptualizing the perfect social media campaigns fit for your audience. This is also the first step in creating your Facebook Ads strategies as you accumulate fans and get to know them even more.
What You Should Remember
After understanding all the different sections and the metrics, it’s time to step up and leverage on them. So here are some tips and tricks that can help your business using your Facebook Page.
Managing your business is already a tedious task, but managing your Facebook Page requires critical thinking and being updated to what is trending and the latest happenings – both offline and online.
If you need assistance in building your online following and managing your business online, we’re here to help. Get in touch with us today to discover how we can help with your social media marketing needs.