Want To Create Your Own Facebook Marketing Strategy?

A lot of the topics we cover on this blog are specifically for small businesses that are running their own ads or want to start advertising an existing business. 

But what about folks who have a brand new business?

You’re in luck, because today’s post is all about how we help brand new businesses prepare their Facebook marketing strategy.

This is a must-read! 

We fell in love with marketing through traditional advertising; expensive spots during sporting events, movie trailers, billboards, magazines.

All the stuff you think of. 

But we became passionate about marketing once we discovered how powerful digital marketing was for small businesses…

…who had traditionally been kept out of the marketing game.

And the results for small businesses are results for families and communities. 

One of our favorite things about working with brand new businesses is being able to help them reach those big milestones and to see the growth.

That can be challenging, especially if you have to DIY or don’t have a budget for hiring help. 

So now, let’s get into the specifics. 

Why Start Advertising A New Business On Facebook? 

Of all the options out there, why should you start with a Facebook marketing strategy? Why advertise your new business on Facebook?

There are a number of reasons: 

So, are Facebook ads worth it? Find out the answer by reading this post next. 

Facebook Marketing Strategy: Setting Up Business Manager & Ad Account

Before you can set up your first ads and start with your Facebook marketing strategy, you need to create a Facebook Business Manager account.

This is so you can easily connect and share ad accounts, catalogs, pages, IG accounts, and more.  

To create a Business Manager account:

Once this is complete, you’ll be able to add assets to your Business Manager. Let us show you how to do that. 

Steps to add an ad account in Business Manager:

You can follow similar settings for adding:

There’s one more step we suggest you take when getting things set up; create a business asset group.

A business asset group is just a collection of everything in your Business Manager for one business.

This is especially helpful if you have multiple businesses or brands, to keep everything organized. 

It also makes it easy to share assets with a partner (like if you hire a Facebook marketing company – like Lyfe!) Let’s go through that process.

To create a business asset group:

Confirmation that you’ve created your business asset group will appear on your screen.

Now that you’ve got that set up, let’s look at what ads to start with for your Facebook marketing strategy. 

What Ads To Start With For Your Facebook Marketing Strategy

When you start advertising on Facebook, you need to plan the ads you’ll run.

This is because sequence matters when you’re collecting data, which is how you should think about your ads. 

Don’t think about them for how many sales they’ll get you or how much it will grow your business.

You need to look at your Facebook ad campaign (at least – and especially – at the beginning) as an opportunity to learn more about your audience.

As well as finding out the things they like, and the things they don’t like. 

Each ad you run, even if it doesn’t reach your goal, is teaching you something that can help you improve your next ads.

Generally, this is a good starting ad sequence for a small business.

This can and will vary depending on your industry, product, and goal. But, generalities are what we’ll stick with. 

A marketing funnel on Facebook looks something like this: 

So what would this look like with a client? Let us walk you through it.

Our Process In Creating Facebook Marketing Strategy For Brand New Clients

This can be dynamic to showcase the products the user was viewing or static, which means it’s the same ad for everyone.

We’ll also start building custom audiences based on actions taken on-site, so we can use these as sources for our Lookalike audiences.

(A word of caution on Lookalike audiences in the days of iOS15, they may not be as effective as they have in the past because of tracking.)

We’d recommend an A/B test here, using audiences as your variable, and see if Lookalike audiences will work for you.

Check out this post next to learn more about Facebook ad testing.

…we build Lookalike audiences, and then start running brand awareness and conversion campaigns to that group. 

Other Things You Should Do For Your Facebook Marketing Strategy

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Facebook ads are a great place to start, but you don’t want to leave all of your advertising to that platform.

Different aspects of your marketing will start working more quickly than others. We call these long-term and short-term strategies. 

Social ads are a short-term strategy. Typically, you can start to see results in as little as three months (sometimes sooner).

Posting on business social media accounts is a long-term strategy.

Depending on how much money you have to spend, organic marketing can take 6 months to a year. 

Ideally, you’re working on more than one strategy.

For new businesses, we consider the following to be essential:

Did you know that LYFE offers digital marketing services? Give us a call to talk about your needs. 

We hope this post helped you get a good idea of where to start when you advertise a new business on Facebook.

It can be confusing to know what to do, but you learn as you go and you’ll get better over time.