Image via Facebook
After Meta’s Instagram decidedly began to pivot towards becoming a video-sharing app, it was no secret that the firm’s social media platforms were feeling the crunch and needed to do something to rival their biggest competitor, TikTok.
Reels was first launched on Instagram, and, last September, began to roll out to Facebook users in the US too. These short-form videos with a focus on using shared, popular audio clips appear to directly combat TikTok’s own similar concept of videos.
Similarly to Reels on Instagram and TikTok’s signature short videos, Facebook Reels will also come with features like using trending audio clips, augmented-reality filters, and editing tools like speed adjustment and stitching clips together to form a longer video.
Image via Facebook
More than 150 countries across the world will now see Reels being added to Facebook in their area, and Meta will also be doling out monetary incentives to encourage the use of the new feature.
According to the firm, it’s testing more types of advertisements on Reels—which currently still have less than Stories and Feed posts—alongside a new program that will pay creators based on their Reels’ view counts.
There’s also a new tipping feature, coming in the form of Stars. Fans can tip creators using these, and creators will receive one cent per Star earned from Meta.
Image via Facebook
Instagram creators may also be able to get their Reel recommended to audiences on Facebook, since they’re under the same parent company. This is optional, however, and not fully developed yet.
TechCrunch reports that in Meta’s Q4 2021 earnings report, the company called Reels the “fastest-growing content format by far,” touting it as the biggest area of growth on Instagram. It’s no wonder, then, that Facebook is about to get the same treatment.
We’re excited to announce that we’ve launched Facebook Reels today! Stitch together quick videos, experiment with the…
[via
http://www.designtaxi.com/news/417871/Facebook-Reels-Now-Available-In-150-Countries-Worldwide-Taking-TikTok-Head-On/
Leave a Reply