A low-CTR phrase could potentially hurt your app store listing. If you don’t get enough clicks – Play Store might determine it as irrelevant to users. When you’re starting off with app store optimization, you don’t want to make the mistake of focusing only on using keywords with the highest possible search volume in the app description. Once you’ve claimed or verified your listing, spend some time filling out as much information about it as possible.
This will allow local customers to find your business and Google bots to know more about it. Your GMB listing is placed in the right local search results. If you would like to make additional edits, please confirm via phone, email, or postcard. Your business type will determine your eligibility to verify the listing. Throughout my career, I have helped numerous companies increase their online visibility, drive traffic, and generate leads through effective search engine optimization strategies. I have worked across many industries and with businesses of every size, from small start-ups to large corporations.
Pay attention to the metadata of your app listings. This includes both the metadata you control as well as any data that comes from app reviews or user sessions. You’ll need to do separate keyword research in each market if you want to localize your app’s description. A term with a high search volume and easy ranking in one country might not rank as easily in another. Google Play scans your long app description for relevant keywords, unlike the iOS App Store. Here’s where you should focus your efforts and mention the terms you want users to find your app for.
Keyword Cannibalization occurs when you have multiple landing pages optimized with the same keywords. It is the most important reason for lowering CTR. Snippets are a vital part of your website’s ranking. Optimizing them to increase their visibility is a great way to increase your site’s Click-through rate manipulation and user experience – – rate.
Different audiences respond differently to visuals, messages, and calls-to action. So, you’ll need to tailor your page accordingly. By tracking the number clicks that each page receives, it is possible to determine which version generates more conversions. Additionally, you can use A/B testing to test different headlines, visuals, call-to-action buttons, and other elements to see what produces the best results. In fact, studies show that if it takes your page more than 3 seconds to load, there will be a significant decrease in visitors and sales.
This helps show customers that your business is legitimate and allows you to manage the information about your business online. Most businesses have plenty to do without worrying about keeping track of the latest SEO updates. Outsourcing SEO lets you focus on what your business does best, while leaving the SEO to the professionals. If you are looking to improve the local SEO of your website, then creating and optimizing a GMB listing would be a great start.
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