Fast Lane Digital Marketing – Singapore Training

Course Details

Date

9:00 am 3rd October– 5:00 pm October 5 2018

Venue

Lifelong Knowing Institute (LLI), Singapore, Singapore

Trainer

Eu Gene Ang

Period

3 days

This course is run in partnership with ClickAcademy Asia.You will be taken to their site to complete your booking.Overview This intensive 3-day course is

a great place to

start your digital marketing training. The course offers you a total summary of the amazing locations of digital marketing, understanding on ways to efficiently leverage the new media and integrate them into your total marketing strategy.Program This 3-day program is developed for experts who have basic to intermediate understanding of digital marketing. It covers the crucial factors to consider for digital marketing, how to build a terrific online technique and examines exactly what the future has in shop. You will discover numerous customer acquisition tools( like paid search, show marketing and SEO), customer engagement channels(like Facebook, YouTube, etc) and marketing automation tools for a data-driven personalised marketing world.Who need to attend?Marketers, senior supervisors and entrepreneur who wish to understand the effect of digital marketing on their business.How will I benefit?Upon completion of this course, you will be able to: Comprehend how to integrate online marketing to your overall marketing strategy Leverage online client acquisition tools(e.g paid search, display marketing, SEO) and engagement channels(e.g social media, video

marketing) Examine

your current online strategy, step and analyse future online marketing tactics Understand content marketing and data-driven marketing personalisation Course charge: SGD1,600/ pax(Register One Month prior to course start date to enjoy 10 %Early riser Discount )3 Free Econsultancy Report Credits(USD 895/report)

for every single course participant!What will I learn?This robust 3-day course includes 5 primary modules, and consists of genuine life case studies

and pertinent role plays for you to work through.The digital marketing landscape and

new marketing paradigm Market research

and understanding your clients online Landing page & conversion rate optimisation Customer

Acquisition Channels Email Marketing– best practices & marketing automation Paid Search– intent-based marketing

& exploring Google AdWords

Show Advertising– campaign methods & trends in programmatic buys Browse Engine Optimisation (SEO )– leveraging the search engines Consumer Engagement Channels Idea of Content Marketing Social Network Marketing– creating engagement & virality Video marketing Web & digital marketing

measurement model Analytics tools and fundamentals of information analytics Proving digital ROI Secret combination considerations The future of

• digital marketing, and further readings & Fitness instructor Eu Gene Ang Principal Trainer, Click Academy Asia Eu Gene Ang is the Lead Fitness Instructor in Asia for Econsultancy and has trained over 3,000 individuals in digital marketing courses and workshops across Asia. He provides digital marketing training and consulting for global clients like American Express,

  Gucci, Requirement Chartered, Volkswagen, TripAdvisor,

• Sanofi, and regional companies like
• SPH, Maybank, OCBC, Media Prima, Resorts World Sentosa, Great Eastern
• and Singtel amongst

• lots of & others. Eu Gene also lectures digital marketing in the MBA programme at the National
• University of Singapore(NUS). Eu
  • Gene has 21 years experience in marketing
  • , and has actually operated in top global companies like 3M, FedEx and DHL

in different

senior sales

and marketing roles. He is also one of the few certified Google Regional Fitness instructor that trains the main Google AdWords and Analytics courses. Eu Gene also leads the local trainer team for the Certificate in Digital Marketing(powered by Econsultancy )programme arranged by the Association of Accredited Advertising Agents Singapore(4As Singapore)and supported by the Singapore Workforce Development Agency (WDA ). Eu Gene formerly established and handled an award-winning shop digital marketing company based in Singapore. He is also an extremely demanded fitness instructor and speaker, and has provided keynote speeches and workshops at the National Sales & Marketing Congress Singapore, Econsultancy’s Digital Cream, Yahoo! Purple Workshop, Digital Outlook workshop, Google Classroom, and lots of others. Eu Gene holds a Master In Business Administration(MBA), Marketing, from the Nanyang Technological University, and Bachelor in Service Administration(Marketing), BBA (1st Class Honours)from the National University of Singapore. He held 3 scholarships from the Civil Aviation Authority of Singapore(CAAS ), Singapore Chinese Chamber of Commerce Foundation and the general public Service Commission (PSC)of Singapore. He was likewise granted the Harvard Club Gold Medal, Toh Chin Chye Book Prize and the Monetary Authority of Singapore( MAS )Book Reward for finishing as the top Honours trainee. He is also a Google AdWords Qualified Person, accredited in Advanced Online search engine Marketing and a licensed Regional Trainer for Google Partner Academy.Venue Course Details Date 9:00 am 3rd October– 5:00 pm October 5 2018 Venue Long-lasting Knowing Institute

(LLI), Singapore, Singapore Fitness Instructor Eu Gene Ang Period 3 days This course is run in collaboration with ClickAcademy Asia.You will be required to their website to finish your booking.