Fill Your Cup with Value Utilizing These 6 Marketing Project Types

Question: What is a project?
Response: A series of communications and actions with a specific function and a preferred result.

The factor it is very important to think in terms of campaigns is since the relationship you have with your prospects is a delicate one. Specifically early on in the relationship.

If we simply start sending out random messages to our recently included potential customers, they are either going to unsubscribe or simply stop responding to our emails.

Getting a possibility on our list is necessary, however keeping them on the list and engaged is a whole different ballgame.

I think about it like this …

My relationship with my customers and prospects is like a glass of water.

It begins out empty and then whenever I add some value to the relationship, it fills a little. I can fill it up with a heap of different actions consisting of; a terrific service offered, an engaging post, a thank you card, a free downloadable thing, a discount coupon, and so on. These are all relationship structure activities that fill our cup.

Anytime I ask something of the relationship– download this, signup for this, buy this– I remain in essence clearing that cup and our relationship goes back to even. Now, prior to I can ask anything else from my potential customers or customers, I need to get hectic filling that cup back up.

This is why it is necessary to think about projects. We do not want to have our backs against the wall and just start shooting emails at random due to the fact that we need to fill some time-slots. This is what we call “SPRAY AND VICTIM” marketing and it does not work.

Rather of this reactionary marketing, we want to be thoughtful and purposeful in our interactions. This is where campaigns can be found in. By thinking of the communication and where we are at in the relationship structure procedure, we can really plan out our marketing ahead of time and the results will be better.

There are 6 various types of marketing projects.

Campaign # 1: Introduction

This is among the very first things a user will see when they opt-in for one of our lead magnets. The function of this campaign is to set the tone of the relationship with the prospect.

Campaign # 2: Engagement

You’ve heard everyone speaking about engagement but how do you get it? This project’s goal is to get your brand-new possibility engaged with your business and to take the relationship deeper.

Project # 3: Ascension

This campaign is used to offer prospects or consumers large ticket products with your company. : if you simply groomed a brand-new potential customers pet dog, you might have an ascension project that tries to offer the person on a large ticket grooming package.

Campaign # 4: Re-Engagement

As much as I want to believe I’m perfect at nurturing my potential customers and clients– I’m not. So over an amount of time a specific part of my list ended up being disengaged. They haven’t unsubscribed, however they just aren’t clicking like they utilized to. A re-engagement project is used to get them thinking about our stuff again.

Campaign # 5: Segmentation Project

We know that good marketing is all about putting the ideal message in front of the ideal client at the ideal time. The more we understand about our list, the better we can serve them. Division campaigns are used to get details from our list so that we can break it down even more into more specific segments. Some fantastic examples of this kind of project are surveys or segment particular content.

Campaign # 6: Nurture

When we run particular kinds of projects, they run for a relatively short time period and after that we fall back into more passive mode of remaining in front of our audience. This method of staying in front of our peeps is called nurturing and we do this with a support project. Throughout a support project you are basically simply remaining in front of your audience providing worth while waiting for your next active campaign to start.

Utilize these campaigns to include value to your relationship with your potential clients. Keep filling that cup with water!

Now It’s Your Turn

Use the remarks section listed below and tell me what type of campaign have you been utilizing in your service?