The
digital world has increasingly become an effective way to reach more customers
in less time. With the ever-rising age of technology, people are spending more
of their time online, and so it is important for businesses to adopt effective
digital marketing strategies to make sure they can be easily found when
potential customers are looking.
If
one of the first rules of marketing is to be where your customers can see you,
then traditional marketing methods like billboards, posters or even TV commercials
are becoming more and more irrelevant. These days, when people are walking down
the street, or watching TV, they’re usually looking at their phones or browsing
the web.
What Is Digital Marketing?
Digital
marketing goes beyond email campaigns and a basic website. An effective digital
marketing strategy means feeling confident that your online brand presence is
strong enough to stand out from your competitors. Digital marketing channels
include social media marketing, websites, email marketing, a mobile app,
content marketing, and Search
Engine Optimization (SEO).
To
make sure your business is staying on top of the competition, your digital
marketing strategy should be able to communicate your brand effectively across
all the various channels.
Let’s
discuss five reasons your business should start investing in a holistic and
effective digital marketing strategy.
1. Higher Return On Investment (ROI)
Digital
marketing is far more cost-effective than most traditional marketing
strategies, with a greater return on investment (ROI). Long gone are the days
where marketing budgets are only available to the large businesses, leaving the
small businesses to stand no chance against them.
In
today’s world, 80% of media consumption is video-based, and customers are 85%
more likely to purchase your product after watching a video demonstration of
it. Previously, video
production
would come at a high cost to businesses and be made only for TV commercials
which cost money every time they would be shown on the air. With the introduction
of the internet and applications like YouTube, Instagram, and Facebook, video
marketing is a lot more affordable for businesses with a smaller budget.
Results for these videos can then be easily tracked and monitored, allowing you
to quickly and easily measure your ROI.
2. Targeted Audience
One
of the biggest reasons that businesses should start investing in digital
marketing over traditional marketing channels is the ability to identify and
interact with your target audience. Traditional marketing tactics don’t allow
businesses to effectively segment the market to identify their target audience
the same way that digital marketing tactics do.
One
of the ways that Artificial Intelligence (AI) is revolutionizing the digital
marketing world is by making use of data management platforms which allow
businesses to gain further insights into the interests of their target audience
to create a more personalized marketing experience. Businesses can then spend
less time and money trying to find their target audience and rather put those
efforts into creating delighted and loyal customers.
3. Greater Reach
Not
too long ago, the size of an audience and distance posed a threat to marketing
budgets. Geographic distance was one of the greatest barriers for small to medium-sized
businesses that wanted to reach a broader audience.
Luckily,
in today’s world, the internet solves that problem. By setting up a website or social
media page,
you can reach potential customers outside of your local area, and even
internationally, allowing your brand to grow a lot faster.
4. Easier Reporting/Analytics
Measuring
the effectiveness of your marketing strategies is a lot simpler with the digital
tools that are available today, in a way that traditional marketing strategies
can’t. This allows businesses to report on, and directly measure against, their
digital marketing efforts and make immediate changes when needed.
5. Personalized Brand Experience
One
of the best things about digital marketing and creating social media profiles
for your business is the ability to create a personified online presence for
your brand. This allows your existing target audience to connect with your
brand on a more personal level, further encouraging brand loyalty.
Further
to this, an effective digital marketing strategy makes use of AI to create and
send personalized content to your customers. This type of marketing
significantly improves the overall experience throughout the customer journey,
turning more of your customers into loyal ones. Having loyal online customers,
who also have their own online presence, can then promote your business to
others, allowing your brand reputation to grow even more.
Comprehensive Digital Marketing Services In South
Florida
Connectica
specializes in creating personalized and effective digital marketing strategies
to meet the needs of your business and budget. If you want to find out more
about our digital
marketing services, give us a call at 877–816 -2259 today.