Topic: Five Ways To Simplify Your Digital Marketing Strategy
Due to the Covid-19 pandemic and in an effort to control costs, many organizations have restructured their marketing teams and have reduced their overall spend with outside firms. As more people work remotely and spend even more time online, digital marketing has become the priority for many businesses. As marketers face new realities of working with smaller staff sizes and reduced budgets, allocating the right resources to digital marketing is imperative at this time.
Now more than ever, organizations must evaluate where digital marketing fits into their marketing plans. For teams that are currently in this position, it may seem overwhelming to manage entire digital marketing strategies at first. After all, digital marketing isn’t a one-size-fits-all approach; everything from search engine optimization to social media falls into the category, but depending on the organization, some tactics may prove to be cost-prohibitive, impractical or unnecessary. With the right approach, marketing teams can manage the strategies that work for them.
Here are five ways to simplify your approach to managing digital marketing strategies:
1. Prioritize what is important and forget the rest (for now). Start with the marketing tools you already have in place; determine if your tactics are performing well. If they aren’t, don’t prioritize them. Use the last year as the baseline for measuring performance, and depending on your growth (or lack thereof), decide whether or not the tool is worth managing. For example, if a corporate blog has seen a month-over-month increase in visitors, keep creating content for it. If a social media channel has remained stagnant in terms of engagement, consider if it’s worth spending more resources to grow it or if your time would be better allocated elsewhere. If you determine the tool isn’t worth the investment of those resources, shut the account down; don’t let it sit idle.
2. Create a digital marketing calendar. There are many resources available to help teams plan their digital marketing efforts. Whether you’re launching a new digital ad campaign or sending out a targeted e-mail campaign, keeping it all organized is key. Creating a calendar with important dates can help keep teams connected and aware of what to expect each week, especially when teams are working remotely. Additionally, many digital marketing tools have built-in calendar functions that enable users to plan and schedule content and include helpful features like Outlook and Gmail integrations.
Topic Discussed: Five Ways To Simplify Your Digital Marketing Strategy