An effective digital marketing campaign gives you online exposure to a huge audience from all over the world. Nowadays, it is essential for every growing business that needs to stand out. In this article, by
Josh Wardini, Founder of SERPwatch.io, you will learn more about the power of various digital marketing channels.
In the digital era, marketers all over the world are having a tough time catching up with all the trends that come and go almost every day. While traditional marketing still takes a big part of the cake, it is no secret that its digital counterpart is the biggest hope of the companies and brands who want to stand out in their respective industries.
By shifting to digital marketing, marketers can reach a huge audience. One of the best ways to meet this challenge is by putting a sound digital marketing strategy in place. It will show you how to convert leads into loyal customers by using SEO, email marketing, social media channels, and paid online marketing, among other things.
How to Properly Use And Merge Digital Marketing Channels?
Search engine optimization, email marketing, and social media marketing are just some of the channels you can use to generate leads and turn them into paying customers.
If a company wants to succeed in the new and fast-changing marketing age, it needs to find the best way to connect with customers and potential clients in their local area, as well as in other parts of the world. The company has to be present in search engines’ results, needs to engage with people through social media channels, and, of course, have a top-notch website.
On average, customers check out a product four to seven times online before they decide to buy it. The website displaying those products is the identity card of the brand, so make sure it is modern, user-friendly, and appealing to potential clients.
Don’t forget to include a call-to-action whenever you can, but don’t be too aggressive — people don’t like to feel that they are being pushed to buy or click on something.
Make A Far-Reaching Connection
Brands that make connections through digital marketing are really far-reaching. Unlike traditional marketing, companies have an unlimited scope of customers. The internet, search engines, and email marketing make it possible to reach everyone all around the globe, which increases the success of digital marketing campaigns even more.
The Greatest Benefits of Using Digital Marketing
Large companies, small, and medium businesses all see great benefits of digital marketing. Spending on digital ads increases every day now, and statistics say that digital ad spending will increase to 54% of total media ad spending by 2022.
This means that digital ads will be valued more than the TV commercials for the first time in history. Companies are becoming more interested in digital marketing, and this field will become more expensive as they start increasing their marketing budgets.
With the right digital marketing strategy and the right professionals to implement it, digital marketing campaigns will still be cheaper on average than old-fashioned TV video commercials.
Speaking of video production, did you know that online product videos can increase purchases by 144%? This is no surprise considering that four out of five customers will seek for the demo video of the product before making a purchase.
Don’t Forget Email Marketing
Almost 90% of professionals use email for business communication. If those people are your target audience, then properly designed email campaigns are a great strategy. Also, if your goal is to create a long-lasting relationship with a client, an email marketing campaign is one of the best ways to achieve that goal.
Another important benefit of using emails is converting leads into customers and increasing revenue without spending a fortune. If you consider all the elements of a great email campaign – segmentation, personalization, and a powerful call-to-action, your email campaign has great odds for success.
The above-discussed points are the main reasons why the traditional-to-digital marketing shift is a must for all marketers in the world, and it has to happen as soon as possible.
Digital marketing has not made marketers’ lives easier; on the contrary. There is now a big pool of potential clients looking for a service you are providing, but the competition gets more aggressive and sometimes more innovative every day. Your job is to beat them and retain your customers while doing your best to attract new people.
If you wish to find out more information about the latest digital marketing trends and developments, don’t forget to check out the infographic below.