Law360 (March 19, 2021, 4:53 PM EDT) — Digital marketing has become even more relevant for law firms during the COVID-19 pandemic. Law firms of all types recognize that being able to raise awareness of their attorneys and their services through electronic means is more important now that ever.
However, when it comes to digital marketing for law firms, sometimes less is more. Attorneys and law firms often look to cast the widest net possible and maximize online impressions when they should be focusing their efforts on fewer, better-qualified prospects.
Here are three scenarios where bigger and broader does not mean better.
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