Former digital marketing lead at Inchcape, Dan Goodfellow, has joined car search engine Carsnip as head of digital.
He will be responsible for supporting dealers to get the most from the Carsnip Premium Package, which includes traffic acquisition and channel optimization.
Goodfellow will help to customise the Carsnip environment for dealers to deliver maximum return by using enhanced analytics and end to end web tracking, from click to sale.
He will also help to evolve the Carsnip offering and drive more users to the site, calling on his extensive experience in multi-channel digital strategy.
Phil White, commercial director for Carsnip said: “We are really excited Dan has joined Carsnip.
“His vast digital experience, and especially his time as digital lead for Inchcape, will prove invaluable as Carsnip enters its next phase of growth.”
Goodfellow said: “As a customer of Carsnip at Inchcape, and as someone who has watched them grow, I am delighted to now be part of the story. Carsnip today drives great results for dealers but there is such a huge opportunity to take this even further and I’m very excited to join a young company with such great potential and ambitions.
“Carsnip continues to innovate the online automotive space to provide dealers with a transparent and highly effective way to grow their digital channels.
“The new Premium Plus product provides enhanced end to end attribution modelling, which means the budget can be more targeted more efficiently and with better results.”