Digital marketing trends are continually evolving and developing. As a Digital Marketer, it can be difficult to stay on top of everything and try to drive revenue. With changes to algorithms and constant updates, digital marketers can be left feeling like they can’t keep up.
The sooner we know about these emerging trends, the quicker we can implement them into a strategy and try to stay ahead of the crowd. So, as 2019 draws to a close (we can’t quite believe it) what can we expect to see in 2020?
In this blog post, we’ll let you know about the most talked-about digital marketing trends in 2020, so you can prepare for the year ahead.
Buyer Intent Data
Buyer Intent Data identifies which businesses are actively researching you or the industry field you work in. How amazing does that sound? You can eliminate the entire (often time-consuming) awareness stage of the buyer’s funnel and get in front of people who already know who you are and what you do.
Despite its wealth of untapped opportunities, Buyer Intent Data is still pretty under the radar. Which means now is a brilliant time for you to jump on board before your competitor. AS well as the obvious, there are some other huge benefits of buyer intent data such as personalisation, sales and marketing team alignment and using your time much more productively.
Watch our webinar on Buyer Intent Data with co-hosts, G2, where we explain how it all works and how you can use it to your advantage.
Personalisation was a huge trend in 2019, and it’s only going to get more important in 2020. People are sick of being mass-marketed to. Consumers want personalised experiences where you, as a brand, show them exactly how you can answer their problems.
It’s the future of digital marketing, and if you haven’t already started to include personalising into your marketing strategy, you need to listen up – 70% of consumers get frustrated when content isn’t relevant to them. According to Gartner, by 2020, at least 90% of online advertisers will start using marketing personalisation in some shape or form. And by 2021 there will be a significant increase in fully personalised websites.
Personalised email campaigns receive 29% higher email open rates and 41% higher click-through rates than traditional emails with no form of personalisation. Are you missing out on these benefits?
Changes in customer behaviour
More and more customers are relying on social media to help them make up their mind when purchasing a product. You need to be aware of this when creating content for social media. Consumers want brands to be honest, friendly and helpful when searching their social media profiles. So, don’t be tempted to tell any white lies, or exaggerate any statistics.
Video content is a fantastic way to get in front of your audience on social media while being real and transparent at the same time. A survey conducted by Wyzowl indicates that about 95% of people have watched a video explaining their products or services.
Don’t forget about Live Video – on average, Live videos on Facebook and Instagram keep your audience watching three times longer than recorded ones. According to Forbes, the daily watch time for Facebook Live videos have quadrupled in a single year, and they produce six times as many interactions as traditional videos.
Content is still king
Content has been ‘king’ for quite some time now. Is he going to be knocked off his throne in 2020? Nope!
However, as we’ve said in the past, it’s quality over quantity more so than ever before. You need to ensure your team are producing high quality, relevant content that is specific to your target audience and their problems. Your content is also what search engines provide to searchers online, so you should continue to produce high-quality content to rank as high as you can.
We’ll update this blog post as much as we can between now and the end of 2019, and provide you with the most up-to-date marketing trends for 2020 so be sure to check back.
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