Fractal Friday Digital Marketing Round Up #68

Weekend inspiration and essential marketing content from the world of MMC Learning.

THOUGHT FOR THE WEEK:

“Start where you are. Use what you have. Do what you can.” — Arthur Ashe

GRAB THE MMC SUPER SIX BLACK FRIDAY BUNDLE!

Our exclusive Black Friday deal for 2022 offers a ridiculous amount of career defining content you’ll have access to immediately and throughout 2023. It’s a package of 2023 live events, four on-demand modules covering digital strategy, campaign planning, customer centric strategy and customer relationship management plus access to our management and leadership library.

Priced individually at £3,780, but as we want more people to experience learning with MMC Learning, it can be all yours for only £197.

Read more here.

FIVE WAYS TO MAKE YOUR CONTENT MARKETING IMPLEMENTATION MORE ACCOUNTABLE

Designing and implementing a content marketing strategy is one of the most challenging but rewarding activities professional marketers can undertake.

So how do you stay accountable in content marketing?

Here are five simple, but not always easy to implement ways to get better at being more consistent in your content marketing efforts.

Read more here.

HOW TO USE GOOGLE ANALYTICS 4 FOR MARKETING

Are you prepared for the shutdown of Google Universal Analytics?

In this article, you’ll discover how to use Google Analytics 4 to continue tracking consumer behaviour and measuring your marketing now and into the future.

Read more here.

GET 35% OFF ALL DMI DIGITAL MARKETING COURSES NOW! ENDS MONDAY

Data from DMI indicates that 62% of graduates say their certification led to an increase in career opportunity and salary.

Take advantage of our Digital Marketing Institute and MMC Black Friday offer and save a massive 35% off all Professional Diploma and Specialist Social and Search Marketing courses when booked before Monday 28 November.

Read more here.

DOES INFLUENCER MARKETING REALLY PAY OFF?

Influencer marketing is a huge industry, with companies around the world spending billions of dollars on these partnerships. But do these investments actually pay off? To quantify the ROI of influencer marketing, 5,800 influencer posts were assessed against seven key variables that drive a campaign’s effectiveness, including characteristics of both the influencer and of their individual posts.

Read more here.

HOW DO YOU STOP HOLDING YOURSELF BACK?

In this post from Imran, we reflect on a video from Simon Sinek where he seeks to understand why individuals get stuck in a comfort zone and fail to grow and chase their dreams.

Read more now.

FOUR THINGS YOU NEED TO KNOW ABOUT GOOGLE’S HELPFUL CONTENT UPDATE

Google’s helpful content update sets the stage for gaining more site traffic. Understanding the search engine’s latest algorithm adjustment is key to ranking well, growing your online presence and avoiding loss of visibility.

Read more here.

DON’T MISS THE LAST CIM ENROLMENT OF THE YEAR – 5TH DECEMBER

We’ve welcomed hundreds of students onto our Level 4 and Level 6 CIM programmes in 2022. Those who made the leap early in the year are now qualified.

Join leading marketers now and start your journey with the UK’s leading accredited study partner.

Book a 15 minute call and see if the December intake is right for you. Get your questions answered about the workload, funding, payment plans and much more.

Read more here.

AND FINALLY….
HOW A SPOONFUL OF STORY HELPS EVEN ‘BORING’ CONTENT GO DOWN

Can you learn new ways to make your constructed content – standards, guidelines, how-to instructions, onboarding, technical data – more creative?

Read more here.

As ever, thanks for being with us.

Don’t forget to share with a colleague!