France’s digital marketing platform SendinBlue raises €136.6M to handle pandemic-driven demand surge

In the current scenario, almost all companies and brands put the internet at the core of how they run their businesses. This digital shift has been offering a strong push to the growth of startups that are building digital marketing tools. 

“In the wake of the pandemic, small and medium-sized businesses have been forced to be nimble to grow and even to survive. As a result, there’s been a stronger demand for tools that allow businesses to reach their customers more quickly and effectively,” says Armand Thiberge, founder and CEO of SendinBlue.

In a recent development, Paris-based digital marketing company SendinBlue has raised $160M (approx €136.6M) in its Series B round of funding. According to the company, this is one of the highest fundraising rounds for any all-in-one marketing platform in the U.S. and Europe. 

This round of investors include Bridgepoint, Bpifrance, and BlackRock, with Partech reinvesting from the previous $35M (approx €29.8M) in the Series A funding round in 2017.

The raised capital will be used to drive product expansion to further support small and medium-sized businesses and accelerate growth in the North American market. 

Rapid growth

SendinBlue was founded in 2012 by Armand Thiberge. The company is a developer of a cloud-based digital marketing platform used to meet the demand of businesses to engage with customers.

The platform offers the all-in-one digital marketing solution developed for small and medium-sized businesses, covering tools such as email, SMS, marketing automation, sales management, and live chat.

Since its inception, the company has grown rapidly, exceeding company annual growth rates of 60% in recent years. Since 2018, SendinBlue has experienced 100% year-over-year growth in the U.S., and now serves more than 180,000 customers globally, claims the company. 

Since its 2017 funding round, SendinBlue has expanded from 100 to 400 employees globally, opened offices in Toronto after establishing a presence in Seattle to cater to the U.S – the company’s fastest-growing market.

It also acquired MailClark and Newsletter2Go, and developed an enterprise offering to meet the growing needs of larger brands.

Image credits: Luigi Giordano/Shutterstock

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