Franchise Development Digital Marketing: Kristen Pechacek and Jack Monson 04/24 by Social Geek Radio | Marketing

April 29, 2020 Editor Digital Marketing 0

Franchise Development Digital Marketing: Kristen Pechacek and Jack Monson

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Kristen Pechacek of Self Esteem Brands returns to share digital marketing best practices for Franchise Development in the Covid-19 era. We chat about the delicate balance of where in the buyer’s journey Franchise brands should currently be focused. 

We also discuss fran dev messaging strategies beyond the value proposition and point of differentiation, and now including more compelling content about the brand’s culture and direction.