Free Digital Marketing and SEO Resources | Big Leap

If you’re ready for a one-stop-shop where you can access an entire collection of free resources, you’ve come to the right place. We’ve been busy creating these to help you stay on top of your digital marketing game.

Here are our tools along with a brief introduction of each one. Take a look!

If you haven’t heard of Core Web Vitals, . It’s the latest in Google’s algorithm updates and it has the potential to make or break your rankings. To help you navigate the changes AND ensure your site is as healthy as can be, we created this checklist. Use it to assess, fix, and track your site’s health. After all, no one wants to be on Google’s bad side! 

Even when you’re at the top of your industry, you can’t remain stagnant. It’s imperative that you always look for opportunities to grow and improve your business. One way to do that: keep an eye on your competition. Use this Competitive Analysis Worksheet to conduct a thorough dive into what’s going on in your industry.

Still one of our favorite resources and one that we play around with all the time! If you haven’t had a chance, be sure to take a look. Use our custom digital marketing calculator to estimate the best budget for you. Just input the industry you’re in, your annual revenue, and how aggressive you’d like to be. We’ll crunch the numbers and deliver a suggested budget amount that matches your criteria.

You’ve probably heard of this weird acronym. Maybe you’ve been told you need it to be more visible online and gain more business. Or heck, maybe you’ve already attempted to implement SEO into your website, only to have a strong urge to repeatedly bang your head on your desk (we don’t blame you, there’s a lot to learn). Whatever the case, we’re here to help walk you through it. Here’s everything you need to know about Search Engine Optimization.

It’s hard to play in the big leagues without being rightly equipt. But figuring out which tools work best for you and your business can be overwhelming. So we did the work for you. This extensive list of tools is jam-packed with the most useful resources. In fact, here at Big Leap, we use most of these ourselves.

Marketing automation is an extension of the human touch. It’s about being conscientious about the needs of your audience to provide the right information at the right time. It’s about understanding your customers’ unique buying journey, so you can really speak with them. It’s centered on understanding and tailoring messages to create a personalized experience, which can foster repeat customers.

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