Digital marketing allows businesses to attract a larger audience by meeting them where they spend the most time and money: online. It focuses on connecting with audiences through channels such as social media, email, and mobile.
Let’s take a closer look at some common questions asked about digital marketing.
What is digital marketing? Digital marketing refers to any marketing or advertising conducted online through digital channels to people on internet-connected devices like smartphones, tablets, or computers.
What are the different pieces of digital marketing? A successful digital marketing strategy includes: a website, social media, paid advertising, email marketing, and search engine optimization (SEO).
What are the benefits of social media for my company? Social media has forever changed the way that consumers communicate with businesses. Being accessible to your customers (and prospective clients) via social media is vital when it comes to developing relationships with them and guiding them through the sales funnel.
Do I need to send an email newsletter? For some businesses, a newsletter is the way to go. For others, a different approach works better. Newsletters usually feature several different pieces of content, such as recent blog posts and current specials. But it’s also perfectly fine to send an email featuring only one piece of content. Newsletters are a great place to experiment- see what works for you and your audience.
Why is SEO important? Mobile SEO is more important than ever, given that a growing number of search queries are conducted on mobile devices. In fact, Google has just announced that there are officially more search queries conducted on mobile devices than on personal computers. Creating a responsive website that automatically adapts to mobile settings is a key way to improve the experience of your mobile users.
How often should I post a blog or post on social media? Aim for 2-3 times a week for social media accounts such as Facebook, Instagram, and LinkedIn. When it comes to blogging, we suggest 1-3 blogs a month. However, there is no definitive magic number for blogging. The most important tip to remember is to post quality content, consistently!
Why do I need to focus on so many different digital marketing strategies? It’s important to focus on a variety of strategies simply because opportunities for digital marketing are increasing as target audiences visit more online platforms.
Have another question about digital marketing? We’d love to hear it- reach out to Red Technologies! Curious about how your current website and online brand rank? for a free evaluation.
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