Whether you’re looking to move on to another small dwelling or you’re trying something completely different, if you’re trying to sell your tiny house, you need to do it right. If you’ve put a “For Sale” sign in your front yard, but you’re not getting any bites, then it’s time to move onto the online space. There are many digital platforms where you can list your home and plenty of strategies you can try to draw eyeballs to your property.
If you’ve already tried but are still not getting many hits, it may be time to up your game, and we’ll show you how to get started.
How To Market Your Tiny Home Online
We’ll talk about how to make your advertisement pop, but before you get to that point, it’s good to know how to get your listing online. You have many options. If you already have your listing on a website but you aren’t getting any hits, you may have to showcase that profile on social media. Many websites, including Facebook, have a service where you can buy ads at an affordable cost. Then you can direct those ads to a specific audience. You could target your listing towards general home buyers or younger buyers looking for a less expensive property.
You could further your reach to seek people who may not be on social media by advertising your home listing with search ads that appear at the top of Google and other engines. So, if someone in your area types into Google that they’re looking for a tiny home there, yours could pop up right on top. Many of these are CPC (cost per click) ads, so you only pay when people engage with your listing, so you aren’t spending a fortune.
You’re likely not the only one trying these tactics. Try to stand out from the crowd with a bit of search engine optimization. Basically, you want to use keywords that people looking for a home will typically use so they’ll find your listing. If you’re not sure what to write, then research online. Currently, many proven keywords are , such as keywords like “cheap tiny house,” “tiny portable house for sale,” and “tiny house models.” Pick one that fits your listing, and you could start to get those hits.
Timing And Pricing Are Important
The next step is to do everything you can to make your listing stand out with two keys: timing and price. Remember that it’s not just about creating an attractive listing but also about planning the posting just right so that you’re uploading when people are looking. Basically, you need to try to .
Research will be required to understand the best time to list. This will be made easier in the future with the advancement of artificial intelligence. Experts believe that down the road, and improve your ability to forecast the market based on past trends and then use predictive tools to provide advice on the best time to list so you take less risk. It may also have the ability to make advanced risk assessments to let you know if now isn’t a good time to sell. However, for now, you should take some time to speak to a real estate advisor who can recommend a good time to post.
If customers find your listing and are attracted to your home, they may shy away when they see the cost. You must price . Remember what you’re selling. Even if you make a lot of upgrades, it’s still a smaller property that will have a lower price point. You need to . You can do that by asking the real estate agent about current prices and trying to stay in that range. You can also look at similar tiny houses on the market with comparable square footage and amenities. See how much they cost and use that as a starting point. There’s nothing wrong with trying to make a profit, but don’t go too high or potential buyers will move on.
Staging And Updating Tips
While good keywords are essential, your listing is nothing without several high-quality photos that show the best parts of your home and draw the curiosity of potential buyers so they want to see more. Before you take your pictures, you need to so that you get the best angles (wide shots are great), and make the property appear larger and more inviting.
There are several ways to make the interior of your house appear larger, starting by decluttering the spaces so that you’re maximizing the square footage and letting buyers imagine what they would do with the space. You can also position your furniture so that the room looks larger. Put beds closer to the middle of the room and pull the couch slightly off the wall; the house will instantly become larger.
You can also make the home more appealing by adding eco-friendly upgrades that will tell potential consumers that buying this house also means they’re helping the planet. Do this by adding solar panels to the home or showcasing that the house has plenty of windows, so they’ll use less artificial light. You can also add , like solar flood lights and eco-friendly furniture made of bamboo or eucalyptus, and add them to your photos. Take a lot of photos and put the best ones in your listing, and add new images as you continue to improve the space.
Combine all these tips into your tiny home listing, and you’ve got a good shot at getting noticed and securing some interested buyers. Modify your listing as necessary and have some patience; you will make the sale.
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The post From Clicks to Contracts: Utilizing Digital Marketing to Sell Your Tiny Home first appeared on Tiny House Blog.
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