In today’s digital age, companies are constantly looking for ways to reach out to potential candidates more effectively.
Recent statistics show that more than 73% of job seekers use digital channels to search for job openings. With the ongoing labor shortage, digital marketing has become an essential tool for promoting job openings and recruiting top talent.
If that’s not enough to convince you that digital platforms can help you promote job openings, here’s more statistical evidence:
Why Use Digital Marketing to Promote Job Openings?
Digital marketing offers several advantages over traditional hiring methods. Here are some of the reasons why companies should consider using digital marketing to promote their job openings:
- Reach a wider audience: Digital marketing allows you to reach a wider audience than traditional recruiting methods. By using social media, email marketing and other digital channels, you can reach potential candidates who may not have heard of your company otherwise.
- Target specific demographics: Digital marketing lets you target specific demographics, such as people with certain skills, interests or experience levels. By using targeted ads and email campaigns, your job openings will be seen by the right people.
- Use budget effectively: Digital marketing is more cost effective compared to traditional recruiting methods. With the ability to target specific demographics, you can allocate your budget more effectively and reach your ideal candidates without overspending.
Ready to get started? Here are two strategy opportunities for your business to get more eyes on your open jobs.
Opportunity 1: Advertising Jobs on Google and Facebook
Digital advertising is an effective way to promote job openings to a wider audience. Google and Facebook offer several tools for creating and managing digital advertising campaigns.
Advertising Open Positions on Search Engines
With Google Ads, you create ads that appear at the top of Google search results. Since a majority of job seekers start their search for a job on Google, you can reach potential candidates who are actively searching for job openings.
Your ads are shown based on specific keywords and targeting settings, including location. You can also retarget people who have visited your website or shown interest in your job postings.
Using Facebook and Instagram to Promote Open Jobs
Meta Ads let you create ads that appear in the Facebook News Feed and other areas of the site.
With ads on Facebook and Instagram, you can target specific demographics based on age, location, interests, and more. You can also create retargeting campaigns to reach people who have interacted with your company on Facebook or visited your website.
Opportunity 2: Using Email Marketing to Promote Your Job Openings
A study by OptinMonster showed that 91% of people check their email daily. Some businesses overlook how highly effective email is for reaching potential job candidates.
Here are some tips on how your business can use email marketing to promote its job openings:
- Personalize the email: Address the recipient by name and tailor the email to their skills and experience. Highlight how their skills align with the requirements of the job.
- Keep the message concise: In today’s world, it’s safe to say that your recipients don’t have time for a long story. They also know what a job opening is all about. Don’t waste their time. The email should be easy to read and contain all the information they need to know, such as the job title, responsibilities, qualifications, and how to apply.
Why Email Is Still the Queen of Digital Marketing
Hire 9 Clouds to Bring You the Right Humans
Digital marketing is a crucial tool for promoting job openings and attracting top talent. Companies need to adopt digital marketing strategies now to stand out and reach a wider audience to find the right candidates.
If you’re looking to jumpstart using digital tools to advertise your open positions, 9 Clouds can help you do just that! We have a track record of helping companies find quality candidates for a variety of roles.
Request a proposal today to see how 9 Clouds can help you improve your hiring strategy.
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