Many people claims that SEO or Search Engine Optimization is dead now. Is it really so? What is the future of search engine optimization?
Honestly with the updates like Penguin, Panda, Hummingbird, Pigeon, etc. Google almost killed the normal conception or say misconception about SEO industry. The most common conception about SEO industry was about back links.
The more numbers of back links your website will have, the better will be the ranking of the site; this was the concept which actually forced almost all the SEO’s to run behind more back links and links.
Honestly I am glad that Google came up with such strong algorithm updates which actually killed such misconceptions about SEO industry and actually helped to kill those poor quality SEO works.
Does it mean that SEO itself is dead now?
Well, it is not at all true. SEO has actually improved because of all those updates. Those updates actually helped website owners to get rid of the poor quality SEO efforts. Thus now there is only space left for quality works in SEO industry.
You would never survive if you won’t follow the guidelines properly.
Being said that I can easily say that the future of SEO or Search Engine Optimization is actually too bright.
Changing Scenario in SEO
There was a time when search engine optimization was mainly revolving around two things, one putting keywords on your web pages and second spreading the page to different websites like social bookmarking sites, article directory sites, web directory sites, press releases, and getting links from sites which use to do so.
With those updates Google actually tried clearing their search results pages, and focused towards building quality and useful sites along with webmasters should not run towards creating links only for their websites.
This was something which brought dramatic changes in the SEO industry. Now a day’s SEO’s has shifted their focus towards putting quality content on their site, making things perfect and presentable on their site for their visitors, and promoting the site on social networking websites. The promotion of websites on social networking sites has also changed. Now SEO’s don’t go to anyone to like or share their content, but they are trying to make their own content in such a way that should compel their readers to like and share the same on social networking websites like FaceBook, Twitter, LinkedIn, Google+, etc.
Focus Towards On Page Factors
As far as the SEO ranking factors for the year 2014 is concerned, more or less all the major factors are associated with the On Page factors only. In that scenario anyone can say that the work loads of an SEO is reduced, but honestly it is not true, rather workloads of the SEO increased because of all this.
Other than focusing on “On Page Factors” of the websites, SEO’s has now started thinking about quality of the back links, than the quantity of the same.
It is undoubtedly true that Online Marketing is an ever changing world, and you need to stay updated with the recent happenings, else for you SEO will become a dead thing only.
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