There are many different strategies local businesses can employ to get leads; local search engine optimization (SEO) and social media campaigns are two of them. In the rush to master modern digital marketing techniques, many business owners overlook one that can actually be the most effective: getting good reviews. All the paid ads in the world don’t have the same marketing punch as simple word of mouth. If you want to get good reviews, TIC Digital Marketing has a few tips that can turn your satisfied customers into your biggest cheerleaders.
Good Reviews = More Trust and More Referrals
To a potential customer, a good online review is just as trustworthy as a word-of-mouth recommendation. In fact, 85% of consumers trust online reviews just as much as they would a referral from a friend or family member. A good review instills a sense of trust in the person reading it. After all, if this person took the time to leave a good review, they must have been really satisfied with their experience.
Don’t be Afraid to Ask!
At this point, you’re probably wondering how you can start getting some good reviews. It’s very simple, really: all you have to do is ask! If you ask every satisfied customer for a review, a portion of them are bound to follow through. Here are some ways you can ask:
Getting good reviews is an effective tactic for getting new leads, but it’s best combined with other digital marketing techniques. For a free review of your digital marketing strategy, get in touch with TIC Digital Marketing today by calling (858) 280-3792, send an email to [email protected], or fill out the online form below or on our contact page.
Action Plan
Take a few minutes to apply what you’ve learned here.
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