Go Local to Host ‘Pest Control Digital Marketing State of the Industry’ Webinar – PCT – Pest Control Technology

Additionally, Clark provides each student with a backpack filled with insect coloring books, stickers, tattoos, etc., all of which help spread the Clark brand. The program has grown by word of mouth and Speer said he puts on 1-3 programs per month. That was, until March, when the COVID-19 pandemic changed life as we know it, including the closure of schools in California. But thanks to the efforts of Speer, the program is being kept alive through a virtual version of the Bug Zoo (watch an intro video about the virtual zoo).

“My wife (Jennifer) and I sat down and said, ‘You know, kids are at home working on lesson plans, is there something we can do for them?’ and that’s how we came with up with the virtual Bug Zoo – to bring the experience to students’ homes,” said Speer, who then began contacting schools to let them know that although he would miss them this year, here was something teachers could add to their lesson plans to hold them over.

Speer describes the videos as “junior entomologist”-themed and they feature him and his son Dylan, 7, who is tasked with handling the insects, such as roaches and spiders. Wife Jennifer is behind the camera as the videographer.

Speer said he’s been pleased with the way he’s been able transfer the program from in-person to video, although he said it’s been challenging not being able to feed off audience reaction. “I like to look at the expressions on students’ faces, especially in the up-front talks” when he points out interesting facts/behaviors and then provides explanations.

Speer said it’s been gratifying to get positive feedback on social media from parents, neighbors and Clark customers. He’s hopeful the virtual zoo can even give the traveling zoo a boost once things return to normal. “It’s definitely keeping the interest going and it’s extending our reach. We’ve done some programs in Southern California, but not a lot. So, with this program, they can now watch us and get sort of a preview, then call us up and schedule us to come out.”

What: Webinar: COVID-19 Disinfection Services: Critical Things to Consider Before Launching a New Service

When: Tuesday, April 14 at 1:00 pm EST.

Description: The COVID-19 Pandemic has fundamentally changed the business landscape for pest control companies around the world. Many pest control firms are considering disinfection as a novel service option, but before jumping in, our panel of experts will provide crucial items to take into consideration before launching a new line of business. In this one-hour webinar, representatives from Ecolab, American Pest/Anticimex, Rollins and NPMA will discuss critical items to consider to help you determine if this line of work is right for your business. 
Panelists Include: 
• Julie Marquardt, VP, RD&E and Regulatory, Global Pest Elimination, Ecolab
• David Billingsly, ACE, President, American Pest/Anticimex
• Judy Black, BCE, VP Quality Assurance & Technical Services, Rollins
• Jim Fredericks, PhD, BCE, VP, Technical & Regulatory Affairs, National Pest Management Association