Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are breaking down all the digital marketing news of the week on this week’s Marketing O’Clock podcast.
If you’re unable to listen on Spotify, be sure to catch the video version of the show on the Search Engine Journal YouTube channel.
Another change coming soon allows us to identify individual passages in a web page and process them as perhaps being most relevant to a search. We expect this will improve 7% of search queries in Google. #SearchOn pic.twitter.com/cUwnuVyWwH
Google announced new shopping features that will benefit both shoppers and retailers this upcoming holiday season.
Consumer-Facing Changes
Changes for Retailers
The United States Department of Justice is suing Google over multiple violations of antitrust law related to online search.
The suit is the result of a year-long investigation into the tech giant.
Facebook announced new ecommerce features ahead of the holiday shopping season.
First, brands will be able to create ads with shoppable product tags directly from the Facebook Ads Manager.
They also announced new ecommerce-focused audiences including shopping engagement custom audiences and shopping lookalike audiences for brands who use Facebook Shops.
Brands will also be able to manage and promote sales for their Shop in the Promotions tab of Commerce Manager.
In our Take of the Week segment, digital marketers wrote some passionate limericks about the challenges they face in response to Tim Halloran‘s poetry challenge.
This is called “Ode to Facebook” ❤️
***
There once was a young man that managed ads,
Who hated when half-baked ad-tech made him look bad,
“I’ve got it!” he said,
“I’ll simply never get out of bed,”
And now all his clients are mad.
***#ppcchat #fbadschat (2/2)
— Tim Halloran ☕️ (@timmhalloran) October 13, 2020
Then, ICYMI, Pamela Lund has some advice for advertisers with upcoming Facebook campaign launches. Don’t wait.
Facebook approvals are super slow right now so if you’ve got a sale, launch, etc coming up next week get your campaigns/ads built out right meow.
— Pamela Lund (@Pamela_Lund) October 21, 2020
We’ll answer your burning digital marketing questions during our lightning round segment:
Check out the Marketing O’Clock site to subscribe to the show and read all the articles featured on today’s show.
Thank you to our sponsor, Upfluence!
Featured Image Credit: Cypress North
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