Google Antes Up e-Commerce Gamble

No matter how you feel about innovation stocks, everybody can agree that Alphabet Inc (NASDAQ: GOOG)– previously known as Google– is one of the biggest investment stories of our time.

By Gaurav S. Iyer The numbers do not lie. Quick math exposes that anybody who invested $10,000 in 2004 would have more than $200,000 today. Anything over $50,000 might have made you a millionaire.Chart courtesy of

Does that mean you should invest in GOOG stock today? Or has this tech huge run out of steam?We got some insight into this question when Google just recently announced that it would be investing$550.0 million into Inc(NASDAQ: JD ).(Source:” A tactical partnership with,”The Keyword, June 18, 2018.)For those in the dark, JD.comis a Chinese version of, Inc.

(NASDAQ: AMZN ), with more than 301 million active users.I knowthat Google typically makes investments into promising companies, however this was various.

It was not a random act. And to be entirely sincere, I believe it could send Google stock skyrocketing into uncharted territory.Let me explain.Since it went public, the Google stock rate has actually been driven by search traffic.The company controls a substantial part of the market, implying that, even if we’re using”


,”or” Macbooks, “we’re still probably going to use Google over contending search engines.To its credit, Google has actually managed to monetize these eyeballs. It has constructed a gigantic marketing service that, at one point, accounted for more than 98 %of the business’s profits. However that has actually begun to alter in

current years.Google understands that other earnings streams are needed to keep the Google stock rate well fueled for the future. That’s why the company is investing greatly into driverless automobiles, cloud computing, and e-commerce. Can Google Really Handle Amazon?On the topic of e-commerce, putting half a billion dollars into is clearly Google’s way of difficult Amazon in the online shopping area. Does it stand a chance?The concept may sound absurd initially, since Amazon is so clearly the king of online retail that any mention of a competitor sounds improbable. Do not count Google out just yet.The$550.0-million partnership with is tactical. It offers Google an immediate presence in Southeast Asia, a region with growing Internet gain access to and rising incomes– where online shopping is anticipated to reach$88.1 billion by 2025. In case you have actually forgotten that particular episode, let me remind you. A European court found Google guilty of skewing search traffic in favor of its own”Google Shopping “outcomes. This was seen as an abuse of power, plus it squandered significant time and resources on a stopped working strategy.Now the business seems to have discovered a way forward, assisted by the principle,”The enemy of my opponent is my good friend.

“ is bound to tango with Amazon in the years to come. Google is merely arming them for that battle, both with loan and intellectual capital. I would not be surprised if Google also buys Amazon’s Indian competitor, a powerhouse called Flipkart.”By applying’s supply chain and logistics proficiency and our technology strengths, we’re going to check out new methods merchants can make shopping effortless for their customers, providing them the power

to shop any place and nevertheless they want,” composed Karim Temsamani, President of Asia-Pacific Operations.(Source: Ibid.)” As part of our collaboration, will likewise sign up with Google Shopping and bring a selection of their top quality items to consumers in numerousregions around the world.

“Analyst Take a closer look at Google’s last profits report and you’ll see a substantial drop in the significance of its marketing revenues.Sure, they grew 24.4%from the very same quarter last year, but they ultimately accounted for 85.5%of total sales, a much lower portion than in years past.(Source:” Alphabet Announces First Quarter 2018 Results,”Alphabet Inc, April 23, 2018.)This reveals that Google stock has multiple growth engines. Even ifone of those engines

starts to stop working, the company can stay flying high. When you also think about Google’s adventures in driverless tech, the Web of Things(IoT), and cloud computing, it’s almost impossible to be bearish on this stock.

Be the first to comment

Leave a Reply

Your email address will not be published.