Created
in collaboration with Zilliqa, the high-throughput blockchain, Aqilliz will
unify the digital marketing landscape to benefit brands, platforms, and
consumers
Singapore—July 30, 2019—Gowthaman Ragothaman, former Global Client Lead at WPP and
affectionately known by the industry as G’Man, has announced the launch of
Aqilliz, a blockchain solutions provider. Addressing sector-specific challenges
in the field of digital marketing, Aqilliz will facilitate a fairer ecosystem
underwritten by greater trust, transparency, and engagement. Ragothaman, the
former Global Blockchain Solutions Lead at GroupM, established his career under
the WPP group of companies, having worked at Mindshare for almost two decades.
Aqilliz
is created in collaboration with Zilliqa, a high-throughput public blockchain, which
will provide the infrastructure for secure and scalable futuristic solutions
for enterprise clients. Spearheaded by a team of industry experts and
experienced blockchain engineers, Aqilliz is uniquely equipped with technical
capabilities, direct industry connections, and an academia-corporate
understanding.
Having
witnessed first-hand friction points across the digital platform ecosystem,
Aqilliz leverages on Zilliqa’s technical infrastructure to address three key
areas: reconciliation on the digital supply chain; verification and
authentication of transaction parties; and risk mitigation in costs and
consumer outcomes. This ultimately ensures the fair distribution of value
exchanged between advertisers, platforms, and consumers.
First
to implement a functional model of sharding as a scaling solution, Zilliqa is a
public blockchain designed with performance, scalability, and security in mind.
The project has established key partnerships across the fields of digital
advertising, financial services, payments, gaming, as well as digital
entertainment. After joining forces with Mindshare in 2017, Zilliqa helped to
establish Project Proton, an alliance that explores the benefits of blockchain
in addressing issues in programmatic advertising. With Zilliqa as Aqilliz’s
blockchain infrastructure provider, the team’s original academic research and
technical aptitude will form the backbone of the highly-tailored applications
being developed for real-world use.
“In
today’s platform economy, tech solutions are trying to address the needs of
either the brands, platforms or the consumers, and not the entire platform
economy as a whole. With the help of blockchain, we can address these needs
equitably and in turn, unify all players in the digital marketing landscape.
We’re excited to be at the forefront of this change, as we set a new industry
standard that champions greater transparency, cost-efficiency, and trust. As we
work together with Zilliqa, we will continue to build on the promising results
seen on Project Proton,” said Gowthaman Ragothaman who will join as Chief
Executive Officer at Aqilliz in October.
“Businesses
often struggle with moving from awareness to implementation. Aqilliz fills the
knowledge gap, identifying key areas where blockchain is well-positioned to
offer far-reaching solutions that will benefit all participants of the digital
marketing ecosystem. Now that Zilliqa is open-for-business, we are excited to
embark on a new venture that will allow our platform to be mobilized as the
entry point for enterprise adoption,” said Amrit Kumar, President and Chief
Scientific Officer at Zilliqa.
Incubated
and taken to market by Anquan, the Singapore-based technology group, Aqilliz
equally benefits from its strong understanding of all the participants across
the value chain. Aqilliz will actively collaborate with various partners in the
advertising, data, marketing, technology, and analytics industries, and will be
onboarding clients by the end of the year. Max Kantelia, Co-Founder of Zilliqa
and Anquan said, “From technical milestones backed by cutting-edge research to
a diverse array of promising partnerships, we are very proud of what has been
achieved by Zilliqa over the past two years. By marrying technical strength and
industry know-how, the collaboration with Aqilliz is poised to accelerate the
mass-adoption of Zilliqa.”
About Aqilliz:
Aqilliz
is a blockchain solutions provider addressing the many issues currently
plaguing the platform economy. Founded by a team of advertising industry
veterans, entrepreneurs, and experienced engineers, Aqilliz is able to identify
sector-specific challenges in the field of digital marketing to develop
bespoke, blockchain-based solutions. Within a rapidly crowding platform ecosystem,
the exchange of value now takes places at unprecedented rates and across
multiple destinations, with marketers struggling to efficiently manage
campaigns, connect with consumers, and track results. Powered by Zilliqa’s
high-throughput blockchain platform, Aqilliz is able to tip the value scale,
restoring the balance between brands, platforms, and consumers of content
across a largely fragmented industry ecosystem.
About Anquan:
Anquan
was founded in 2015 by a team of accomplished entrepreneurs, venture
capitalists and scientists with the goal of incubating and taking-to-market
technology companies based upon original academic research. Anquan has launched
two deep technology ventures to-date: ZIlliqa, the world’s first sharding based
high-throughput public blockchain platform and Anqlave, a cyber security
company that delivers hardware-grade security for the storage of digital
assets. The launch of Aqilliz marks Anquan’s new mission to build application
layer companies that will be built upon Zilliqa.
About Zilliqa:
Zilliqa is a
high-throughput public blockchain platform that aims to make decentralised
blockchains the building block of future enterprises and applications.
Developed through academic research and helmed by a team of experienced
scientists, engineers, venture creators and leaders in the financial services,
Zilliqa addresses limitations in scalability and security, enabling real-world
usability across a variety of industries, including finance, digital
advertising, and gaming. In 2019, Zilliqa became the first public blockchain
platform to be built on sharded architecture, with smart contracts written in
the platform’s secure-by-design programming language, Scilla.
For
more information, visit: zilliqa.com.
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