Grocery merchant Albertsons Cos. LLC today introduced an online marketplace selling about 40,000 food, wellness and family products. By the end of 2018, the site, Albertsons.com/ Market, will use more than 100,000 products, the business says.Albertsons– the third-largest grocer in the United States in terms of market share and No. 178 in the Web Seller 2018 Leading 1000– announced strategies to launch the market previously this year. The brand-new market will enable vendors to list items for purchase on the platform, with the market handling a number of front-end e-commerce functions, including search, product descriptions and buying. Research & Analysis

called Albertsons Performance Media,”powered by”Quotient Innovation Inc. The platform works with customer brand names on their digital marketing and in-store targeting efforts.Last September, Albertsons acquired the meal-kit delivery service Plated for a concealed amount. In the second quarter of fiscal 2018, which ended Sept. 8, Albertsons reportedthat e-commerce sales, consisting of sales of Plated meal packages, grew 113%compared with the exact same duration a year earlier.Albertsons and drug store chain Rite Aid Corp. announced a prepared merger in early 2018. But those strategies were deserted in August after the offer failed to win enough assistance from shareholders.advertisement