We
all know what export is but still for layman explanation, “Exporting is nothing
but selling your goods or service or services in the international market”. Why
do you need to sell your products abroad? To grow, to cover large markets, and
mark your identity on a global scale. Do you really think these milestones
are possible without putting any marketing efforts? Do you have any unique
channels to convince them to buy only from you? Did you ever try to grow your
export business with the power of digital marketing?
Aaah…
there are many questions! Businesses doing digital marketing find their success
at their peak in the long-term. Digital marketing promotes your
product/services with the aid of digital technologies over the internet. You
can exponentially grow your export business effortlessly through Strategic
Digital Marketing. For that, you can either hire an agency or you should have
in house digital marketing team.
To
have an agency or to learn is totally up to you. Here are a few very crucial
points that can boost your Export Marketing Strategies if you leverage digital
marketing channels.
MAJOR
PLATFORMS FOR EXPORT BUSINESS
1.) SEO / SEARCH ENGINE OPTIMIZATION:
Google
gets 10B results within a fraction of seconds for particular search queries.
Does your website stand there? Does it come as a result of the product you are
selling in your targeted countires?
SEO
is about the on-page and off-page strategies, that you can use to improve your
website ranking on Google’s SERP (Search Engine Result Page) through various
means. The on-page focuses on the website’s SEO friendly content and many other
technical signals that Google considers to rank. Off-page focuses on getting
inbound links with two agenda: make Google’s crawler to visit your website
and bring traffic to your website. In the Export business, the focus should be
more on website content and navigation. The website content should be optimized
considering the target country’s users.
Ø Localize
Website Content & Navigation:
Make sure to not create informative content but consultative. How to reach
out to different countries with a single language (English)? Hire an
editor who speaks the local market language and speaks English too plus
understands the niche market of your business.
Ø Keywords
Research: Make sure you use those
search terms/keywords which interest your buyers in various countries. Choosing
relevant keywords for your business is essential. Categorize the set of
keywords like Browsing keywords, Comparison keywords, and Buyer keywords.
Ø Quality
Backlinks: This is used to provide a
signal to Google to assure that your site is a quality resource for citation.
It is a practice of improving search engine visibility and earns higher
authority on the internet. International marketing needs to cater to proper
content and backlinks on the website. The more you do regular off-page SEO
activities, the higher traffic & authority you’ll get.
2.) GOOGLE ADS:
Google offers an online advertising platform where the advertiser bid to display brief ads, offerings of service, product listing, or even a video to the target audience.
Ø Target Ads: Google ads target the right people, in the right place, and at right time at a rational price. Plan Google campaign strategically. Define a periodic campaign budget. Take target audience on the landing page. Find some budget for branding ads. It offers different ways of targeting:
Ø Control budget: It allows you to control
your budget. You can choose how much you want to spend on a monthly basis, per
day, and per ad. Moreover, you only pay when someone clicks on your ad. Doesn’t
it sound interesting?
Ø Measure your success: Google keeps track of the
entire activity done by the user. If somebody clicks on your ad triggered any
event like, made a purchase, downloaded something, giving personal information
or even a phone call – everything is tracked. If you are exporting in multiple
countries, this helps you penetrate. It directs you to see which campaign
is generating higher revenue and which is not performing well. That is how you
manage your campaign for different countries.
3.) LinkedIn for B2B
LinkedIn is a great Social media platform to engage your buyers. LinkedIn offers various free and paid services to promote your brand, like:
Ø Establish
your brand with Free LinkedIn Page:
You can attract untapped international audience through your product content on
the business page. Run goal-specific ad campaigns. Nurture your individual
profile and company page with awesome content. Keep engaging users with your
content. Actively participate in groups.
Ø Promoting
business with LinkedIn ads: LinkedIn offers
an advertisement platform for publishers. You can run ad campaigns for
branding, page followers and lead generation. Dedicate periodic budget to run
ads on LinkedIn,
If you genuinely want to grow in international market, the following workshop would be quite useful to you. Check out the details Here
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