The
growth in the usage of computers, smartphones, and other gadgets for the use of
the internet has made digitalization to be mainstream now in India. Whether is
about making long-distance conversations, shopping online or even making
banking transactions, digital services have come up to be the most common
choice among the users.
It
is said that India stands in the first position in terms of Facebook users. Not
just social media, the user population in digital marketing is also increasing
each year by about 30% or so. As of recent assumptions, there are over 500
million internet users in India alone.
India
was always about traditional advertising through different creative means. But
when the internet came into being, the marketing process slowly shifted to the
online means. When smartphones became an inseparable part of the society,
digital marketing took flight even better with wide wings opening up.
The introduction of Digital
Marketing in India
The
concept of digital marketing started but in a small way in the year 1996. It
was only with the introduction of Flipkart in the Indian market that brought a
revolution. It was in the year 2007 when Flipkart got introduced to the Indian
audience. It did take time for the online store that time
to flourish but when the shoppers got comfortable with the concept, things fall
into place.
Flipkart
introduced new concepts to the Indian audience such as at-home delivery, online
payment, tracking the order, and many others that have now become a necessity.
The
success story of Flipkart soon motivated many other brands also in India to
introduce the concept to their audience and customers. The best thing is that
it all worked quite well. It can be said that the beneficial features of home
delivery, shopping from home, and others made the concept work really well.
Currently,
the International Journal of Advanced Research Foundation has mentioned that it
is a golden period of digital marketing for India since 2013. The country is
still growing and prospering in its own ways.
How has Digital Marketing
influenced the Indian audience?
It
has been noticed that ideally an Indian would spend approximately 5 hours on
daily browsing through different social media sites. The rising amount of
gadgets such as smartphones, laptops, and others has resulted in an increased
amount of internet users too. Digital marketing experts take full advantage of
this growth and create different strategies and plans to promote brands in
front of the audience.
Today,
the promotion of brands is there on social media sites, browsers, and many
others. Different types such as images, videos, and other techniques are used
to make the promotion much interesting for the audience. These strategies are
useful in attracting the audience towards the brands and ultimately converting
them into potential customers. As per CouponzGuru.com,
a leading coupons and deals aggregator “Digital marketing services are not only
beneficial to bigger players in market, they also boost performance and reach
of new online businesses. As Digital marketing is more affordable and ROI
intended when it comes to traditional offline marketing channels.”
There
are many brands that make use of surveys and quizzes to attract the audience.
Thus, it can be said that interesting content is created by digital marketing
experts to influence the audience.
Promotion of Digital India by the
Government
The
number of online shoppers in India has crossed 100 million by now. The Digital
India campaign was started in the year 2015 that helped a lot in improving the
digitalization of the country. This has enabled a good amount of benefits to
the established brands and also to the start-ups.
Also,
with the increasing effect of digital services, connecting with other people
and other brands across the globe has become comfortable. This has led a new
angle to the Indian marketers and the Indian audience.
The Rising Number of Digital
Marketing Experts in India
The
increasing number of people getting closer to the digital world has also
provided a new career platform for people. Digital marketing agencies and
experts are also growing by each passing day with the growth of digital
marketing demands. Whether it is about starting a new business and promoting it
or about educating people about making transactions online, a digital marketing
expert is needed to provide such services.
The
country is witnessing a huge competition between different brands, financial
institutes, and other sectors. This has given rise to a number of digital
marketing companies that can help them not only to survive in the industry but
also to grow high. It can be said that digital marketing firms have become a
necessity of society today in the country.
The Future of Digital Marketing in
India
Well,
it can be very well said that the country has been going through an immense
growth in terms of digital marketing and digitalization. Today, people do not
stand in queues outside the ATM machines to withdraw cash because most
transactions can be done online. Also, people today do not visit the bank
branches quite often because banking solutions are also provided by the banks
to their customers.
Whether
it is online shopping, online bill payment, or doing some other tasks online,
the internet has played a major role in Indian society. The best thing is that
with the help of digital marketing experts now available in a huge number, the
growth of digital marketing can be seen quite smoothly in the country.
Today,
various known and big brands such as Amazon India, Big Basket, and others are
making waves in the Indian market. Also, the introduction of different payment
wallets such as Google Pay and others are also making lives easier for Indians
similar to many other countries across the world.
Though
this is known to be the golden period of digital marketing in India, the
country is still evolving and is expected to come up with many more advances in
the digital marketing sector. The introduction of artificial intelligence has
been already noticed that is making customer handling even smoother than
before. It will be quite interesting to wait and watch the new advances that
will come up in the next few years. The concept of digitalization has already
got established, it is yet to be noticed that the country will go completely
digital by what time.
ये भी पढ़ें – अपने राज्य / शहर की खबर अख़बार से पहले पढ़ने के लिए क्लिक करे