If you are a marketer tasked with drumming up some awareness for a given product or service, you will obviously want to use every tool that could possibly be at your disposal with all things having been considered and taken into account. Digital tools that can aid marketers at reaching a larger subset of consumers than might have been the case otherwise are becoming more and more prolific.
With all of that having been said and now out of the way, it is important to note that there are several tools that marketers are planning to double down on during 2023. There are just under 10,000 tools that are currently available, or 9,932 to be precise. That reveals the enormous quantity of choices that marketers can try out, but they would still need help in figuring out which ones would be most useful to them from an advertising standpoint.
All of these tools can be grouped into the RAGE system. That refers to Reach, Act, Convert and Engage. Reach tools include things like Audience Comparison tools such as SimilarWeb and Semrush. Digital analytics, keyword analysis and many more also fall under this umbrella.
As for Act tools that can help generate even more leads, content management systems tend to be highly popular. Tools that can help you create landing pages along with content creation tools can also come in handy because of the fact that this is the sort of thing that could potentially end up allowing you to streamline the process to a large extent.
Convert tools tend to consist of customer support and live chat features. They also comprise call tracking along with customer review management and response tools. Finally, we have the category of Engage tools. They seek to boost engagement with the content you put out, and social media campaign tools are definitely useful in that regard.
Combining all of the tools that are present within the RAGE system can help you to enhance your marketing strategy during 2023. It will improve any marketer’s ability to stay on top of trends no matter how recent they might be.
H/T: Smartinsights
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