Higher Education and Digital Marketing Series – Part 2

One year ago, university marketing departments suddenly discovered they had something essential to offer their schools when COVID-19 slammed the door shut on campus-based learning. Beyond Local hosts Jeff, Steve and Shaun bring in panelists Josh Ulanoski, Associate Art Director at King’s College; Mandy Pennington, Director of Digital Marketing at Wilkes University; and Christa Vinciguerra, Digital Marketing Manager at Marywood University, to dig deep into their most effective strategies for preserving enrollment and engaging students as in-person learning, a hallmark of the college experience, vanished into thin air.