6. What Documents and Information Do I Need to Provide?
Any web agency will ask a lot of questions to get information about your brand, your mission and your vision, and ask about who your ideal customer is before they start developing your site. They will ask you to provide visuals that will help them illustrate who you are, what you have to offer, your expertise and capabilities, etc. In the absence of recent material, they may suggest a photo shoot to capture the essence of your business.
The most important asset the agency will need, however, is website content. You will need to decide whether this content can be produced internally by your team or whether a writer should be involved. Using content writers is highly recommended, as they are content creation professionals and will get the job done in a fraction of the time, allowing the website to go live faster and attract more potential customers now rather than in six months. Check with your web design agency to see if they offer the service of content copywriting.
7. What Is Your SEO Process?
As an established SEO agency in Montreal, we know the value of conducting in-depth research at the outset of a mandate. It is essential to perform competitor analysis and check keyword volume and competition to identify the best keywords to target. The chosen agency should be able to perform all of the above and work with you to evaluate the potential of the selected keywords to generate quality leads through your website.
Thereafter, the website is optimized. This involves keyword slotting, content and meta-content optimization, internal linking, speed optimization, as well as many other more technical elements to ensure that the site is easy to crawl and index by Google. SEO is a strategy that will yield a big ROI in the long term. Analytics should be set up to follow the progress of the SEO keyword rankings, traffic and conversions and it is recommended that content marketing be part of a successful SEO strategy.
So go ahead, ask them what their SEO process is and ask for specific details.
8. Do You Provide Hosting, Support and Maintenance?
If you have a WordPress Website, it is important to maintain your website on an ongoing basis, for security and technology purposes. This includes the core WordPress version, the theme and plugins. A digital agency should offer maintenance and support services for a small annual fee.
If you are focused on SEO, the loading speed is crucial for better Google rankings and low-cost hosting services are generally not sufficient. It is essential to find a reputable hosting provider that is suitable for WordPress, one that offers the security, backups, reliability and speed required for WP. Some agencies can offer you this service or advise you on the best hosting provider for you.
9. Do You Offer Content Marketing Services?
Good quality content is essential to best communicate your marketing message but even more so if you are going to invest in SEO services. Finding an experienced writer who can convey your message that is fully optimized for search engines but also writes for the human audience, can be a challenge. Your content needs to be engaging and direct customers through your sales funnel to meet your goals. A wide variety of content, from blog articles to case studies, E-books to social media posts is often needed as part of your strategy.
A strong content marketing plan relies on professional copywriters who understand how to write for real people and how to represent your brand in a story while optimizing the content based on your keyword strategy. SEO agencies such as WSI Montreal often have a team of writers available to write content that appeals to search engines and attracts and engages your audience.
10. What Is the Timeline from Start to Finish?
While you want your website up and running quickly, it is important to realize that developing a functional, feature-rich, aesthetically pleasing website typically ranges from twelve weeks to several months. An agency that promises you a short timeline may not give you a comprehensive site that conveys a strong brand image and can grow to meet your changing business needs. They may not spend enough time in strategy planning, design, development, QA and testing to ensure it meets your goals. Don’t sacrifice quality for speed!
In Conclusion
As you can see, choosing the right digital marketing agency to create your company’s website requires more thought and research than simply finding the best price. If your goals are to increase your web presence and generate more leads, it’s even more important to do your homework and ask the right questions. From competitive analysis to quality assurance to SEO, there are many elements that contribute to a successful website. Not considering some of these aspects from the start could prove to be more costly in the long run.
Solve Your Digital Marketing Challenges with Proven Solutions
At WSI Montreal, we offer a complete suite of digital marketing services. Whether you need help with website design, search engine optimization, paid marketing, local SEO or social media marketing, our team uses data-driven insights to create and implement a strategy that achieves your business objectives and delivers strong ROI.
Call WSI Digital Marketing in Montreal at 514-693-9339 or contact us online. Our qualified and experienced team is excited to design digital marketing strategies and solutions that help your business grow profitably.
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