Swedish retail huge Hennes & & Mauritz (H&M) has actually presented its brand new e-commerce site and mobile application for clients in the USA. The brand new site and mobile app will have lots of brand-new features consisting of Visual Browse, payment via PayPal, and Scan and Discover. It also provides brand-new shipping choices, live chat, and visual search, along with tools to rate and review online orders and scan products in-store to check extra sizing and color options online. Later this year, H&M said it will launch a ‘find in shop’ tool to make it possible for clients to find a product in their closest H&M. The site and app will likewise feature user-generated-content tagged with #HMxME in a motivation gallery. A declaration from H&M cited the quick digitalization of the fashion market and the new opportunities it has actually developed. The declaration stated that “H&M is accelerating its transformation to benefit from these opportunities to develop a smooth and pleasurable shopping experience online, on your mobile phone and in our physical stores.” The online website has been updated with all the new features instantly, but to see the changes reflected in the mobile app, users will have to delete the old app and download the new variation, for both iPhone and Android. The changes come on the heels of H&M’s brand-new sizing structure, which was introduced earlier this year to much better show the North American industry standard and to be in line with the customer expectation in the market. Visual Browse enables one to find and search for products by using images. The feature, Scan, and Discover, provides a larger product selection and one stock availability for the consumer between the physical and online store.The post H&M releases new e-commerce website and app in the US appeared initially on Textile News, Apparel News, RMG News, Style Trends.
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