Holiday Internet Marketing Services

Published on 02 Nov by Xi Digital

Over the past few years, there has been an evident increase in online shopping. But with COVID-19, these sales have continued to rise at a much faster pace, which is why it’s no surprise that this year’s holiday shopping will mostly occur online. With the right website and internet marketing services, you can utilize the growth of online shopping as a way to attract new consumers and turn them into buying customers. But with so much information out there, how can one distinguish the proper techniques and efforts to focus their marketing on? That’s why we’re here. With the holidays right around the corner, there’s no better way to reach new customers, secure old ones and increase your sales in Q4 than with the right holiday digital marketing services. Interested in learning more? Here are a few ways to beef up your holiday digital marketing.

1. E-Commerce

The best way to get online sales is to have your products ready and available for purchase right on your website. Whether you don’t have an e-commerce store or your current one needs some updating, now would be the best time to get it up and running and ready for the holiday season. Having your products available online is the easiest way for customers to purchase your products with the click of a button. 

2. Social Media Marketing

Besides online shopping, these days, many consumers are purchasing their holiday gifts right through Instagram. With new shop features available, you can link any photo or item directly back to your e-commerce website influencing users to buy products from the pictures they see on your page. Besides this, social media marketing gives an opportunity to promote any sales, special deals, or specific holiday items in an organic and aesthetically pleasing way. 

3. PPC Tactics

While organic marketing is a great way to increase holiday sales, paid digital marketing services are a helpful solution too. By using Google Ads, Facebook/Instagram Ads, or even YouTube Ads you can specifically target and leverage your consumer market to making their purchases. During the holiday season, it’s competitive, so knowing where and how to properly target your audience can show a great return on your investment. 

4. Remarketing/Dynamic Marketing

Before making a purchase, it’s normal for most consumers to look around online and do their research. But with so many options to choose from, it’s understandable that they forget to go back to a website that they’ve seen something they might like on. This is where remarketing/dynamic marketing comes in; by using Remarketing Tags and Ads, you can target specific users who have already once looked at your products or services as a friendly reminder. Essentially, this tactic can help boost conversions with users that might have not purchased otherwise. 

Holiday Digital Marketing Services With Xi Digital

Holiday marketing can be difficult, but the experts at Xi Digital can help make it easier. With our comprehensive Holiday Marketing Guide for 2020, you can learn more about internet marketing services and techniques to lock in your customers and achieve those Q4 goals in a challenging year! All you have to do is visit our website and view or download our guide. We can help with the rest so just give us a call at 416-628-5410 to book your consultation today.