House of Pies, 53-year-old Houston organization, embraces e-commerce

House of Pies has a sweet deal for those seeking to avoid the long lines this holiday season.The iconic 24-hour diner and bakery, which has pie fans waiting outside in long lines before Thanksgiving and Christmas, just recently started offering its popular pies online through EZNeeds.com. The e-commerce site was established by Nidal Ganim, whose household has actually owned the Houston restaurant chain given that the late 1980s.”I’m delighted to be able to offer Houston’s preferred pies beyond Houston, “Ganim said.The move brings Home of Pies– began in 1965 by IHOP founder Al Lapin Jr.– into the age of Amazon. It

‘s one method the 53-year-old dining establishment chain is aiming to remain relevant to its customers, Ganim said.”Time’s altering,”Ganim, 29, stated.”I believe online is the future. We have to be on the leading edge of innovation. “Home of Pies isn’t deserting its brick-and-mortar organisation, however. Under the management of Nidal’s brother, Chuck Ganim, the chain is broadening from its longtime locations off Westheimer and Kirby. Home of Pies in 2015 opened a third restaurant, off the Gulf Highway and Fuqua, and will open a 4th in The Woodlands in September.However, Nidal Ganim said he realized his family’s companies have to stay up to date with the times. Last Might, he introduced EZNeeds.com to assist another family organisation, B&G Wholesale. The wholesaler was founded in the 1970’s by Ganim’s parents after they immigrated to the United States from Israel.Over the previous year, EZNeeds has actually been offering nonperishable items from B&G Wholesale, such as kitchen products, household items and office materials. Now, the Houston-based e-commerce company is planning to sell disposable items, starting with Home of Pies ‘fruit and pecan pies.House of Pies, in its first week on EZNeeds.com, has actually sold pies to about 50 customers with no marketing, Ganim said. About half of consumers are Houston locals residing in other states; the remainder are split in between first-timers and locals buying them as gifts.House of Pies is providing its apple, blueberry, peach, Dutch apple, cherry, sugar-free cherry, strawberry rhubarb, pecan and pecan fudge pies online. The business hopes to add other tastes, such as its popular Bayou Goo and cream pies, in the future.A pie costs$ 14.95 online, 95 cents more than in

the shop. Shipping is totally free for orders over $49. EZNeeds partnered with FedEx to provide next-day shipping throughout Texas, and 2-to 3-day shipping throughout the lower 48 adjoining states.Most online consumers so far have actually purchased 5 or 6 pies at a time to conserve on shipping costs, Ganim stated. Others order other products sold on EZNeeds together with their pie. “Our vision is to offer the most benefit at a competitive expense,”Ganim stated. “State it’s Thanksgiving; you can get your preferred pie too paper plates and trash bags.”Other Houston dining establishments also provide pies for online order and shipment. Goode Co. sells its Brazos Bottom Pecan Pie, which comes in a pine gift box, for $40 online.EZNeeds, which has 10 staff members, earlier released an iOS and Android app to take online orders. The company is now working on an Amazon Alexa function that would enable customers to order EZNeeds items through the e-commerce giant’s clever home devices.”My dream is for Home of Pies to be the very first pies sold on Alexa,”Ganim said.Despite the convenience of buying pies online, he still expects long lines of Home of Pie fans out the door at his household’s restaurants

.”It’s become a household tradition,”Ganim stated.”We don’t wish to remove from that. “twitter.com/paultakahashi

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