AdMedia, a performance-based marketing network tailored towards assisting brand names scale reach and profits throughout all digital channels, officially introduced a brand-new website design.
As part of the advancement, Benzinga talked with AdMedia Founder and President Danny Bibi, Executive Director of Sales and Collaborations Jeff Alderman, and Vice President of Advertisement Solutions and Collaborations Michael Aragon.
With the Web 2.0 transformation, brand names were able to scale their companies and voice online, worldwide.
Recently, however, incumbent channels have ended up being monopolized and afflicted with rhetoric that has actually cut into marketer integrity and reach.
Founded in 1998, AdMedia specializes in alternative methods of brand name safe marketing. The company’s proprietary innovations and holistic circulation network has assisted Fortune 100 brands reach over 200 million clients in the U.S., with unrivaled return on financial investment.
In the simplest method possible: AdMedia is a brand-safe advertising alternative to large material companies such as Google, Bing and Facebook, to name a few.
“The worth add and the crucial element we have is first-party data,” said Bibi. “The concept is incoming stock queries come in– which is a little bit over 1.4 trillion daily– and we’re able to map that to a user profile and understand the users on a particular site app or page. We line that up with the intent of that user, and after that cross check that versus something like a Facebook audience targeting setup or Facebook exchange partner.”
How To Reach Customers Outside Of Facebook And Google Advertisements
“Within the digital landscape, there’s a lot of interest in fragmentation and complexity,” Aragon said.
Due to the overwhelming effort associated with segmenting brand promos throughout various channels, the market has actually demanded convergent solutions.
AdMedia provides on that demand, using channel-agnostic, cross-device services that help brands get over the reducing returns connected with promoting throughout big material suppliers like Google and Bing.
“It’s really about targeting users beyond Facebook and other channels,” Bibi suggested. “Based upon the inquiries we’re getting and the profile we have, we have the ability to target users on other channels, outside of Facebook, offering a clean environment, with no hate speech.”
The company owns and operates over 1,000 sites, 1 million domains, and has publisher access throughout numerous channels including explicit search, native, contextual, shopping feeds, mobile, OTT, and more. AdMedia’s other core products consist of:
In a conversation concerning differentiation, Aragon kept in mind that AdMedia’s stock, user base, and focus on brand security are essential value motorists.
“Our commitment is to provide incremental reach and go back to efficiency marketers,” Aragon included. “We optimize through machine knowing and AI algorithms to make certain that bids are efficiently being set to unlock the very best return for a marketer, while having human oversight to analyze big information, surface area insights, and then carry out tactical optimization efforts via with information as the guide.”
In light of the COVID-19 coronavirus pandemic, the digital interruption in e-commerce and digital marketing sped up.
As a result, AdMedia realized exponential development as brand names that saw downward patterns in success in traditional and physical retail channels wanted to more efficient and effective methods to reach customers.
“I think we’re absolutely at the correct time and location,” Alderman stated. “The power is utilizing exclusive first-party data signals to help brands reach people to find what they’re trying to find quicker to simplify their lives.”
Going forward, AdMedia plans to better position itself to help brands and firms in depressed markets such as retail, travel, dining, and entertainment.
“We are partnering with brand names to identify and strengthen an execution roadmap for when we emerge from this pandemic,” Aragon said in a brief discussion regarding AdMedia’s hands-on method to strategic, forward looking preparation.
“We understand people are working from home, so we have actually likewise introduced things like Virtual Lunch ‘n Learns, where we have actually partnered with DoorDash and Postmates to offer lunch to individuals we’re talking with. We then get on virtual conferences and keep the lines of interaction open.”
For more information on how AdMedia is disrupting the advertising market, click on this link.