how AI is gonna change the future of digital marketing
HOW AI IS CHANGING THE FUTURE OF DIGITAL MARKETING
Before discussing that how AI is gonna change the future of digital marketing, let us first understand what
AI actually is. So, basically, Artificial Intelligence (AI) is machine intelligence that has been given by
humans to the machines by programming the machines to understand and perform various tasks much like a
human would do. Thus Artificial Intelligence can be used as helping hand by the people. Recently, there
have been a lot of research and development going on in the field of Artificial Intelligence to make the
machines intelligent just like humans. Some people say that Artificial Intelligence is a boon to the
humankind, while some say that it is a threat. Well, we don’t know that which opinion is correct, but both the
opinions have a reasonable explanation.
There are tons of websites available on the Internet. Some of them which are top-rated by the Internet users
while some websites remain hidden in the search results due to their poor optimization. The websites that are
at a top position in the search results often face a challenge to maintain the ranking of their website.
Maintaining the reputation of a good ranked or top website is not a child’s play, but it can be made a bit easy
by the use of technology. Since digital marketing is used to promote websites online through
advertisements, social media, videos, etc., wouldn’t it be great if most of the process of digital marketing
could be automated?
Well, if you also think that technology can help digital marketing, then you are right. From the past few
years, AI has been used extensively by many businesses, website owners, etc. to improve the customer
service, to reduce the human workforce and time thereby earning huge profits. Even top technology
companies also use AI make their work load less. A best example of AI is Google’s PageRank, which ranks
the websites in decreasing order of their ranking by the users in the search results. So, let us see that how AI
is revolutionizing the future of digital marketing and can be used to provide a competitive edge to your
digital marketing efforts.
First, let use see that what benefits AI can bring to your website in terms of digital marketing:
1. Analysis of user choices: AI helps you to get a rough idea of your users choices by doing the data
analysis of their behaviour while they are browsing on your website. Users using your website
generate data such as which content they like to browser through, what are their likes and dislikes,
etc. This data analysis of AI can help you to modify or create the content of your website in such a
way that most of the users visiting your websites would like it.
2. Saving of time and money: AI can help you to save your valuable resources such as your time and
money. This is achieved by using AI to perform repetitive tasks which generally need some human
workforce, thereby increasing productivity and saving resources.
3. Reaching to the right audience: AI can be used to perform decision making as it does the data analysis
of the users browsing through your website as discusses above. AI helps you to create better content
which is focused in such a way that most of the users would love to spend a quite good amount of
time on your website. Since AI does the data analysis of the users of your website, it can help your
business or website to reach to the right audience that really want to browse through the content of the
website just like yours.
4. Content Curation: AI is not only able to create the content of your website but can also curate it.
Curating the content means showing that content to the users of your website that are relevant to
them. Let us understand how curating the content can help you to increase the incoming traffic of
your website by taking an example. If we search any item on Google that we want to purchase online
then Google displays a section labelled as ‘Recommended for you’, which contains all the items
related to your search query. This type of content curating is mostly used by e-commerce websites.
Hence AI helps the users who are browsing your website to get relevant content of your website.
If your website is a business website or requires constant user engagement, then AI digital marketing can
take your website to a whole new level. Following are the AI tools and strategies that you can use for your
business website or website that requires constant user engagement:
1. Chatbots: Now what are bots? A bot is a software which performs automated tasks without any human
interference. Chatbots are used as virtual assistants for the websites. Chatbots can also be
programmed to solve the problems of the users visiting your websites by engaging them. If the
customer care service of your website is not available for the users, then chatbots can be used to
interactively communicate with users. Several top companies use chatbots for human-like
communication with their users without using any human workforce.
2. Optimizing your website by using customers’ preferences: AI can used to manipulate users by making
use of their spending habits, preferences and buying behaviour, which is generally done by ecommerce
websites. If you run a business website which sells products, then Artificial Intelligence
would turn out to be a boon for you because AI can be used to track customer’s preferences, choices,
which content of your webpage they browse. You can analyse the data collected by the AI to optimize
the content of your website focused towards your customers. This would not only help to increase the
incoming web traffic of your website but can also help your website to gain profits.
3. Web development: AI can be used to develop a website in less time without coding the whole
website, by using online tools based on Artificial Intelligence. These tools based on AI work on the
basis of the content suggested by the users such as images, text size, page layout, website design,
behaviour of the website, etc. The web developer can then use the AI tool to develop his/her own
website easily based on the suggestions of other users.
External Links:
1. Artificial Intelligence: https://en.wikipedia.org/wiki/Artificial_intelligence
2. Bots: https://en.wikipedia.org/wiki/Software_bot
3. AI tools for websites: https://www.ngdata.com/must-have-ai-software-tools-for-marketers/
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