In a 2021 report, Gartner predicted that the Artificial Intelligence (AI) market would experience a Compound Annual Growth Rate (CAGR) of 21.3%, leading to a market size of $62 billion by 2022. Among the current AI advancements of ChatGPT, GPT-4 has gained significant attention, generating various myths and rumours within the tech industry.
GPT-4 is a Natural Language Processing (NPL) that generates high-quality responses in seconds. The information is along the trending lines. The content establishes relevance in the business. The latest AI upgradation of ChatGPT has tingled the world of digital marketing because of its no nuance content. Companies can enjoy a continuous content creation process. However, something that ChatGPT cannot replace is the importance of SEO in the content, which is possible only via human interference.
Although AI technology can improve the speed and efficiency of content generation, its capability to create SEO-friendly content is still restricted. Hence, businesses should seek the services of professional copywriters to guarantee SEO content optimization.
Additionally, it is necessary to note that GPT-4 is still in its nascent stages and not yet flawless. The technology may produce errors and generate text that lacks coherence at times.
How Can Digital Marketing Agencies Work Alongside ChatGPT?
The liaison between the digital marketing world and ChatGPT doesn’t end here. Apart from automation of routine work, ChatGPT can also help businesses generate a constant ROI.
The ROI directly depends on the responsiveness of consumers’ queries.
While the world is panicking with the entry of AI in the digital sphere, what does matter is how we perceive life alongside the changes. The technological advancements and programming upgrades have led to a Matrix-dimension where we must live with it. The fact to keep in mind is that the revenue generated with the assistance of AI cannot flourish without human interference because AI is a man-made creation.
Leave a Reply