Once upon a time, any company that wanted to get their
message across prospects and customers used traditional marketing to do so.
What was once a norm is now obsolete.
Before the dot com revolution, it was okay for companies with
a huge budget to invest in flyers, advertisements, billboards, TV, radio, and
even direct marketing to reach their customers.
After 1993, when the first
clickable ad went online,
people stepped into the age of digital marketing.
Today, if you want to stay in the game, digital marketing is
the only option that can give you unlimited digital space and global customer
reach.
Now, people spend more time on the internet than any other
thing. So, marketers must grab the attention of users and turn them into
customers.
With a brief history of the evolution of marketing over the
years, now you are all set to dive into how to grow your business with digital marketing in 2020?
Digital marketing is more like fishing alone in the sea. Some
methods are more effective in catching a fish while others take more time. Similarly,
in digital marketing, there are effective and ineffective strategies.
In this blog, you’ll see some of the most effective digital
marketing strategies to
increase your market share in 2020.
1. Search Engine Optimization (SEO)
The top-most digital marketing strategy that can benefit
startups is search engine optimization (SEO). If a business wishes to rank on the
search result of Google, effort must be made to optimize the website for search
engines.
As mentioned earlier, most people spend a lot of time on the
internet. And when it comes to searching anything, Google is the best place to
start. Whether you want to search a review of a product,
The users of today will be virtually lost without Google.
People check the time on Google. People do currency conversions on Google.
People translate text on Google. And most importantly, people buy products
based upon the search ranking on Google.
A study suggests that 94% of the buyers do a
Google search before buying a product. Those brands that failed to optimize
their website for the search engine are missing out on sales that can come from
SEO.
For small businesses, SEO is a goldmine. It’s not just
important. Rather, it’s indispensable for brands to grow their business by leveraging
SEO.
Benefits of Search Engine Optimization for Small Businesses
2. Social Media Marketing (SMM)
A type of digital marketing where content is created, shared
across relevant social media platforms creating and sharing information
pertinent to reach marketing goals and boost your branding.
A recent
study revealed that there
are 3.484 billion social media users. No one in their right mind can
deny the power of social media. Social media marketing is helping businesses to grow.
Social media is the right medium for small businesses to influence and put the
right content for the target market.
How can Social Media Marketing help Startups?
3. Pay-Per-Click (PPC)
Pay-Per-Click is a digital marketing strategy where owners
pay a specific amount for each click their ad gets. In other words, it’s merely
buying visitors for your site.
Businesses use this method to create brand awareness on a search
engine, mobile app, and all social media platforms.
Of all the popular PPC methods, Google Ads has proven to be
most effective.
Whenever a user searches for a product, Google Ads will
display your ad on SERPs along with other paid and organic search results.
People trust Google Ads, so there is a high probability that
they will click your ad on Google Ads.
Is PPC Necessary for Your Business?
Let’s look at some of the measure reasons on how PPC can
benefit your business.
You must make the best use of a PPC campaign. If you are
having PPC management issues, we would love to help you out. Even if you don’t have a clear
budget, we will assist you and ensure that your brand is well-optimized for
your target audience.
4. Content Marketing
One of the most popular and impactful digital marketing
strategies is content marketing. You can use content marketing to increase
brand awareness and increase conversions. When you distribute content publicly,
it attracts leads, increases traffic on your website and ultimately boosts your
sales.
Content in any form represents your brand values and morals
that your brand holds. Every piece of content that you create demands
attention. No business can survive without content marketing.
Content marketers use tools to reach their marketing goals.
If you are new to content marketing, check out this fantastic article from Gary V where he teaches to
create various types of content. Each content piece can be shared individually
on different social media platforms.
How can Content Marketing help your business?
Content marketing is having a conversation with your target
audience. It will help you to build authority with your brand, humanize your
brand, and gives you business intelligence that will grow your brand.
Final Thoughts
You might be wondering, are
these four strategies enough to grow your brand? Of course, they are. When done
correctly, they can take your brand from the ground and make it fly high on the
clouds. If you don’t have a digital marketing strategy yet, we can help you
plan, execute, and make your brand visible online. Our digital marketing service
can help you to make your brand worth trusting.