For many, technology is more about passion, than a regular general knowledge update or the status quo; Technology has changed with a rapid pace, in the past few years. The growth of the internet has not only changes how we observe our world has but opened the doors of immense opportunities lying ahead. Those times are gone when only medical and engineers or MBAs earned professional respect with monetary benefits. In the current scenario, it takes more than to be a doctor or an engineer to be successful. But the problem lies in the lack of information for the same in among the people. Despite technological growth and the race of updating oneself with the technical stuff, people are yet not confident about pursuing their passion.
Marketing at a glance:
Marketing is an age old profession which helps not only a business grows but become successful. What other don’t have it, marketing wizards know how to make it happen. In the digital platform, wherein every business and opportunity is stepping up, marketing has taken a completely different meaning to it. It has created an opportunity for students to live their passions with it. In digital marketing, one do not need to be a superior orator or a talker as a traditional marketing strategists, even shy kids or nerds can be a part of it. All it takes immense passion and understanding of the digital world. The analytical skill of understanding the customers, whom you would have never met, is a major requirement of any business.
Career in Digital Marketing:
To receive digital marketing as a career option is a right choice in the current scenario, where everything is on the verge of becoming digital. In colleges, digital marketing is a specialized subject to choose form. These courses prepare the students with the various facets of it. After the college, one can easily obtain an average pay package of 25k-30k depending on business format. With experience, professionals can earn in the average range of lakhs per annum, which is equivalent to the traditional job profiles. Digital marketing provides various job profiles from social media manager, SEO specialists, content marketing managers, digital account manager, Online PR manager, and various others.
Scope and growth in domain of digital Marketing:
Despite with immense growth and opportunity in it, the career path choice is still relatively low. Especially in a country like India, where career choices are made by parents, it is moreover difficult for students to pursue their passion. It becomes important to make parents more aware about the benefits of digital marketing careers, which is also equivalent with professions of medical and engineering. For parents of today’s generation, they require to explore and understand the future prospects for their children. The future is digital. All the tasks once which required physical presence have become digital – ranging from shopping, booking tickets, sending mails, video chat and several more. Digital marketing is not just about personal computers, but has taken shape in mobile apps, which in itself a new dimension to be explored.
Students should be encouraged increasingly towards digital marketing, since the requirement of fresh and enthusiastic minds is vast and also generation is born and bred into technology. It had developed the ability to grasp the knowledge of it in a speedy fashion. Hence a win-win situation for everybody.