How Digital Marketing Can Empower SMMEs? Read more in this article.

When we consider digital practices in business, we cannot simply summarise them by saying it’s just “social media marketing,” or just having a website. Digital aspects to business have grown exponentially. What was once deemed as a secondary priority has now evolved into a leading tool for enterprise?

Digitalisation is a buzzword for businesses today, but it is also a long journey that can be faced with a little bit of resistance from employees as well as stakeholders alike. Still, small businesses that have forged ahead are optimistic about the impact of digitalisation on their bottom lines.

A significant portion of consumers are savvy digital natives, and their numbers are quickly increasing. Naturally, businesses with an online presence have the upper hand at appealing to this key group.

This is invaluable for small businesses with modest marketing budgets. Advertising in the online space is more affordable than in a traditional newspaper or magazine. It is more targeted as well. Businesses can select the type of customers they would like to push products to, based on age, location and preferences.