How Digital Marketing is Changing Recruitment and Staffing – HR Technologist

Digital marketing is changing the face of recruiting and staffing. An ability to blast job openings to any person in any place has sped up the hiring process and created new opportunities and challenges for job-seekers and HR professionals. This article will examine digital marketing’s impact on recruitment and staffing and the future of this increasingly digitized process.

More than half of small businesses plan to hire new employees in 2019, and many of them will use digital marketing and online tools to help speed the process.

Digital tools are changing the face of recruiting and staffing, and in this article, we examine its impact on recruitment and staffing.

You can use the information in this article to understand how today’s digital technology affects the recruiting process.

Reach Qualified Candidates Quicker

Today’s digital landscape provides several ways for employers and job-seekers to connect, including:

• Online job boards
• Social media
• Networking
• Mobile apps

Digital marketing also creates ample networking opportunities that allow people to connect with other professionals in online forums and at offline events.

Social media gives brands and candidates the chance to get to know each other in an informal setting and discover whether the company culture might be a good fit for both.

Mobile apps put job openings in the hands of job candidates, who can often apply for jobs by simply tapping “submit.”

For example, LinkedIn, Glassdoor, and Indeed are mobile apps that grant access to massive databases of job openings, often allowing job-seekers to access information such as company reviews, salaries, and interview methods.

Users can upload resumes and provide apps with personal information ahead of time, allowing them to apply to most jobs with the click of a button.

Improve the Hiring Process

In addition to locating qualified candidates, digital tools can help with other stages of the hiring process.

For example, recruiting software can assist with tasks including:

• Screening candidates
• Scheduling interviews
• Communicating with your hiring team and applicants
• Tracking compliance

Recruiting agencies are another resource available to businesses. Agencies can take on nearly all of the hiring responsibilities and are an excellent choice for companies that have no in-house human resource staff.

The advantages of digital recruiting are not without their challenges.

Since digital tools offer many ways for job-seekers to find work, candidates have more choices and can “shop around” for the best offers. The competition for qualified talent, combined with the current thriving job market, means businesses must compete for new hires.

A recent survey by Clutch found that 32% of job-seekers are looking for positions that offer better pay and benefits than they currently receive. Yet, less than half (47%) of the businesses surveyed provide employee benefits.

Combining a competitive salary with an attractive employee benefits package is essential to landing top talent, but this can present a challenge for small businesses on a budget.

Here are three ways small businesses can boost their appeal and persuade candidates to accept their job offers.

1. Stress the added value of working for a small business

Working for a small business often means building stronger relationships, exercising multiple skills sets, and learning directly from top management – benefits that are especially valuable to people entering the job market for the first time.

2. Get creative with paid time off packages

Instead of providing employees with separate sick, personal, and vacation days, businesses can offer an all-in-one PTO (paid time off) plan. For example, a PTO plan might include 21 days per year that an employee can use as vacation, sick, or personal time.

3. Provide unique, low-cost perks

Boost your employee benefits package by offering a limited amount of flexible working days, which is motivating for most employees.

For example, “Summer Fridays” are a popular trend among businesses that grant extra flexibility to employees in the summertime.

Summer Fridays vary from one employer to another but often consist of perks such as allowing employees to take a half-day off on Fridays or spend the day working remotely.

Digital Advantages Create Benefits and Challenges in the Recruitment Process

Digital tools such as job boards, recruitment software, and social media marketing can help businesses find and hire qualified job candidates.

Thanks to the access provided by today’s digital resources, plus a surging job market, businesses often need to compete to win over candidates.

Small businesses must think creatively to compete with larger companies and should consider focusing on the unique benefits small businesses can provide.