How Does B2B Digital Marketing Differ from B2C Digital Marketing | Growth Hackers

On first glance, it may appear that B2B and B2C digital marketing are quite similar, but this isn’t the case. A thorough look reveals that B2B marketers have a unique set of challenges when it comes to trying to generate leads and sales through online channels.

In fact, the notion of getting a B2B sale through just digital marketing channels is unrealistic when we look into the realities of the B2B environment.

You’re Dealing with Multiple Decision-Makers

It’s also important to remember that you are not dealing with just one reader, but a committee of different people. In other words, what might be of interest to a senior operations manager is not going to matter as much to the CFO, and vice-versa.