Sam Makad Sam Makad is a business consultant. He helps small & medium enterprises to grow their businesses and overall ROI. You can follow Sam on Twitter, Facebook, and Linkedin. Visuals are a must in any digital marketing strategy, and yet they are often sidelined in favor of other forms of content. This underestimation of their impact can be turned to the advantage of any marketer who’s savvy enough to step up to the plate. Your audience’s attention is immensely valuable, but the challenge to capture it can seem insurmountable if you’re starting from scratch. That said, quality visuals in your digital marketing strategy will attract eyes and significantly amplify engagement, eventually ending up leaving you with conversion rates that will make competitors green with envy. To give you a leaping off point that should make each of your subsequent campaigns that bit more impactful, here’s a look at what aesthetically alluring and overarchingly consistent visual content can do to take your promotional activities to the next level. It should serve you well whether you’re looking to kick start a digital marketing campaign, or tweak an existing one. There’s no need to just believe our claims about the relevance and reliability of visual content for digital marketing, as there’s a whole heap of evidence to back it up – spread across all sorts of contexts and platforms. For instance, extensive data collected in a Venngage survey found that around half of marketers attach visuals to 91% of the content they create for various campaigns – and this applies across all sorts of contexts, from social media to blog posts and beyond. But that’s just the start of what’s so significant about visuals. Here are some other benefits to get excited about: So while stats like these aren’t necessarily useful for helping you with an overarching visual marketing strategy, they do at least illustrate why it’s worth pursuing one in the first place. Image Source: Pexels Lots of businesses lack the resources to achieve the kind of visual impact and consistency with their digital marketing content – or at least, that’s the assumption they have. Thankfully, design templates offer up a way of providing efficiency and ensuring cohesion in each piece of promotional material you put out into the world. Here’s what templates bring to your strategy: In short, incorporating templates can streamline workflows and also open doors to creative experimentation within a framework that doesn’t sacrifice or spoil brand identity. And the more room you have for mixing things up with digital marketing efforts, the greater the chance you’ll stumble across something truly special. Image Source: Pexels There’s an endless amount of data out there, so measuring the performance of your visual content is part of understanding how these assets contribute to your overall marketing objectives. You need to be savvy about scrutinizing the metrics that matter, as that way your visuals can inform future marketing decisions. Here are key performance indicators that visuals greatly impact: All of this underscores the importance of incorporating visuals into your digital marketing campaigns and also attentively monitoring their effect on audience behavior. Interpreting these vital signs – shares, clicks, conversions – lets you refine tactics and sharpen your message, allowing for richer engagement and more effective campaign outcomes. Every brand has a story, and visuals are your bard, roaming around to introduce more people to the tale behind the business you’ve built. It’s all about providing context and color to the foundations of who you are and what you stand for. Here’s a look at how this can play out in your favor: It’s important to note that storytelling with visuals doesn’t mean you have to make every digital marketing campaign some kind of Spielbergian epic – and it comes back to the point that images are actually the most efficient way of getting your point across. So don’t be put off by this – but instead take the chance to speak to your audience in a terse yet evocative way. In the quest for visual supremacy, you have to use suitable testing rather than guesswork to gauge whether you’re going in the right direction with your output. The established A/B method and the right tools strip away assumptions, revealing which images, formats, and compositions truly resonate with your audience. Here’s why visual it should be an integral part of your strategy: A/B testing visuals allows you to make data-backed decisions that refine your visual strategy with laser precision. And moreover this tactic can be applied universally, whether to your social posts or your product landing pages, in order to shape what steps you take for here on out. Virality is another aspect of modern digital marketing which has a major link with visual content. The right image or video could not only earn shares that boost your brand’s recognition, but bring customers flooding in – all without you needing to spend a penny more on ad space. Here are tactics to engineer visuals that resonate and encourage sharing: The basic idea is that share-worthy visuals will make sure your brand is seen, remembered and passed along. Even if most of the people who are exposed to the content don’t immediately convert into customers, knowing that you’re earning organic momentum will be a reward in its own right. Arguably you should already have been aware that effective visuals are a boon for digital marketing before you began reading – since any web user knows how many images and videos are encountered online today. However, the point was to give you the spark of inspiration and enthusiasm to actually go out and start creating compelling, consistently designed visual content – so that’s your next step! You’ll also receive some of our best posts today Sam Makad is a business consultant. He helps small & medium enterprises to grow their businesses and overall ROI. You can follow Sam on Twitter, Facebook, and Linkedin. Customer loyalty is, in essence, something that all companies… Automation – ready or not, here it comes (and… Affiliate programs are a great way to increase the… Your audience’s attention is immensely valuable, but the challenge to ca… Don’t miss the new articles!
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