Hewlett-Packard (HP) which recently launched a new series of laptops for the younger consumer is more on digital to promote it. The company has roped in writer and director Zoya Akhtar to promote the new range. In conversation, Neelima Burra, country marketing director, HP, talks about the new series of mobile workstations, besides the marketing strategy.
Meanwhile, Akhtar reveals the reason behind her decision to endorse the brand.
For Burra, though the company’s marketing strategy hasn’t changed much, but it’s the media landscape that has changed over the years with digital entering the space. According to her, personalisation of video content which has enabled a two-way conversation, is fast becoming very relevant in the space of marketing.
As for Akhtar, one of the reasons behind her endorsing the new range of products is that it allows young artists to try and fulfill their imagination.
Watch the entire video to know how HP devices its marketing strategy