The
current coronavirus pandemic has led to a major shift in consumer lifestyle and
behavioral trends. As one would expect, shoppers are now becoming more
concerned about the impacts of COVID-19. These apprehensions are driving some
changes in purchasing behaviors.
With
the majority of people staying indoors and online, digital marketing will be every
brand’s best defense against coronavirus. The internet is the only thing
keeping the people and the markets connected.
In
Bahrain, many consumers have shifted their purchasing behavior from offline to
online as a result of the pandemic. The Telecommunications Regulatory Authority
(TRA) announced that there is a growth of usage in social media and video
streaming applications since January to mid-April of this year.
During
the past, most sectors took a leap into the digital world to varying degrees
but, with it being the primary option for doing business during the pandemic,
it’s vital that companies now fully integrate it into their business models.
Digital
marketing is now more important than ever. In a fast changing global landscape,
communicating with your target market is vital. If businesses want to maximize their
visibility and make a significant impact, now is the time. Adopting a different
approach is the key for generating demand during the COVID-19 crisis.
Now
that everyone in Bahrain is staying online for longer periods of time, the
chances of seeing ads on social media or interacting with content are greater. Social
media marketing, content creation, and website development are some of the
vital services companies should be taking advantage of now.
While
everyone might be looking to scale back from social media from a business
standpoint, now isn’t the time to do so. In the middle of difficulty lies opportunity. As we progress through this time, it is important to
adapt, engage and connect.
If your
business has been impacted by COVID-19, contact at +973 3652 0004 or for a free consultation.
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