Artificial Intelligence (AI) is science that deals with building intelligent machines that can think and respond like a human. It holds exceptional future opportunities in digital marketing. The impact of AI and machine learning goes far beyond the mundane. More and more, organizations are leaning on AI for cutting-edge applications with at least one of three overarching benefits.
As a business owner or marketer, it is time to identify the problems that your business is facing and how accurate insights can solve these issues. Gathering all the data spread across numerous applications into one place will help you get accurate insight.
The following are some of the ways in which Artificial Intelligence immensely boost your digital marketing efforts.
Use statistical scorecards like Propensity models to identify prospects that are more likely to respond to an offer. It correlates customer characteristics with anticipated behaviors. For AdWords professionals, it is crucial to use AI in which you define your target audience and campaign objectives and the tool automatically recommends strategies to achieve the desired goals.
Moreover, predictive analytics allows marketers to extract information from data and uses it to predict purchase trends and user behavior patterns. It will help you analyze large volumes of data so as to uncover the most impactful insights.
The following steps explain how it works:
2. In reducing load time by use of AMP
When you have AMP, its contents automatically shows up in priority placement areas like the News Carousel. Having an AMP page means that you increase your chances of ranking on the top three search results of Google.
3. In delivering a personalized experience to the user
With Artificial Intelligence, analyzation of data points has become easier. You can display personalized content and offers to each and every individual prospect by analyzing their location, device, past interaction, demographics, etc. You also have the power to automate e-mail marketing and send regular push notifications to the prospects based on the micro-moments or their current interaction with your business.
4. In unlocking new opportunities for marketers
In the market, audiences use the power of machine learning to better understand purchase intent. It analyzes trillions of search queries and activity across millions of websites to help figure out when people are close to buying and surface ads that will be more relevant and interesting to them.
Artificial Intelligence is useful for data-focused content such as quarterly earnings reports, sports matches, and market data. AI-power tool called Acrolinx, which helps you produce great content with the only AI platform for enterprise content creation, regularly creates content for major brands like Facebook, IBM, Microsoft, Nestle, and Caterpillar.
In the olden days, marketers were somehow reluctant to incorporate Artificial intelligence (AI) in their digital marketing strategies. But now they have gained a lot more confidence in using AI since its ambiguity have been reduced with respect with the results it can provide. The AI tools kept evolving more and more reaching a point at which they are able to surpass humans in certain aspects to revolutionize the digital marketing.
Here are some of the carefully analyzed AI uses that will definitely revolutionize your digital market.
Even though AI still can write its own blog post on the best or opinion on the best way to develop sales funnel and practical advice for specific industry, there are certain areas in which contents created by the AI can be useful and help attract visitors to your website. It helps to save your time and resources. For example, AI can already write reports and news based on data and information. Intelligent tools like Wordsmith, Articoolo, and Quill are already being used by the Associated Press and Forbes to create news, which leads to clicks on their websites.