In today’s world, both online retail and offline retail sales are vital for merchants. Often, these two are carefully intertwined, one driving another and vice-versa. But there is one phenomenon that is influencing both these retail methods– mobile innovation. Here we will stress the impact of mobile technology in the e-commerce industry.The data expose that nearly half of the global web traffic, 52.4%in the 3rd quarter of 2018, is produced from mobile phones. You can improve e-commerce sales if you carry out m-commerce techniques or adopt mobile technology to drive e-commerce sales.Check out the following mobile innovation trends that can be fruitful for
your e-commerce business.The rise in smart device and web penetration There were 1.57 billion smartphone users in 2014
, and the number is expected to reach 2.87 billion by 2020. the internet penetration rate stood at 53%in 2018 as the number of internet users rose to 4.021 billion, a 7%year-on-year rise. These statistics portray the importance of smart devices use. It becomes required for every organisation entity to establish its existence on mobile. This applies to e-commerce services as well.Ask your designer to produce a responsive website that adapts comfortably according to the screen size of
the device. Moreover, you can also think about investing in a mobile shopping app, if budget allows. The supreme aim is to enhance e-commerce organisation for mobile users. This will make sure that purchasers can access your online store anytime and anywhere.With the evolution of mobile technology, protected payment online systems have been established, exclusively implied for smart phones. There are various payment choices for users, such as credit or debit card payments, net banking, mobile wallets, UPI payments, EMI payments, and so on. The mobile wallets and UPI payments particularly target mobile users and enable them to finish a payment in a number of actions. These are safe payment processors that ensure end-to-end encryption, avoiding any chances of fraudulent activities.When you highlight m-commerce, you get a chance to target a custom-made audience, showcasing tailored content. Based upon the choices of the buyers, and their browsing history, you can deliver customized content and notices. Likewise, you can quickly identify the peak hours when mobile users are online. Send a push notice throughout this time period, as there is a high likelihood that a user will examine it out.Ensuring an interactive user interface is the essential to enhance mobile sales. Uploading high definition visuals like 360-degree photos, videos, etc. bewitches observers. You can also select increased reality where, users can in fact examine items in a real-world circumstance. Another way is to make it possible for live chat function on the app or mobile website. The users prefer conversing on a cellphone as this is the most practical mode of communication.Social media combination On an average, a user spends 116 minutes each day on social networks, and< a href=https://www.marketingcharts.com/featured-66742 > 61%social networks usage is on a smart device. Given that social networks enable users to search and shop products without leaving their social networks account, you can harness this chance to drive e-commerce sales. For instance, Facebook store, Instagram store, and Pinterest’s buyable pins are examples of social media commerce. After searching product or services, users click on” Buy or Shop “icon, the link redirects them to the payment entrance page, leading to the order confirmation.This is the ideal moment for adopting and executing mobile innovation in your e-commerce organisation. If you postpone it even more, your rivals might gain an edge over you by driving sales through mobile purchases. Make yourself future prepared by targeting the best audience with the right set of strategies.