History teaches us a lot. Most importantly, it teaches us what not to do and what to do in order to get the best out of our lives. With over 20 years of experience in the field, Digital Ready’s mentors have seen the digital landscape form in front of their very eyes.
While you might argue that 20 years ago, there wasn’t much digital marketing getting done to begin with, it has been around for quite some time now. Right from the time webpages were invented back in the 90s, a lot has happened.
To give you a clearer picture of how far we’ve come, we’ve put together ten points that’ll help you in understanding how far we’ve come.
Ten Things We’ve Learnt in the Past 20 Years
Just how dynamic and all encompassing this field is has been made clear to us over these past 20 years and we continue to learn every single day. As a result of this, the ten things that are crystal clear to us are:
1) We have seen the digital evolution happen right in front of us and understand it better than most people out there.
The advent of the internet and its immersion into our lives is the single biggest event that has affected marketing over the last three decades. From webpages to websites, apps, and social media, it has grown at a pace that is pretty remarkable.
All these advancements in the past few decades only seem like the tip of the iceberg as we look forward to what is in store for digital marketing in the years to come. This is exactly what Digital Ready prepares its students for.
2) We have a great understanding of working with various business domains and user interactions.
We know how valuable an asset digital marketing is to a business’s growth and how much it helps in establishing an authoritative online presence. As with the growth of the internet, more and more people started spending their time online, we were able to understand it from the get-go.
Also, because user experience matters a lot as it drives conversions and revenue, our first-hand knowledge of how it has evolved over the years helps us in being more effective and thorough.
3) We understand the value of content more than anyone else.
Content creation has become an art with the evolution of digital marketing, as it varies for every platform and every channel of a digital marketing strategy. Over the years, we’ve trained ourselves to adapt and stay updated about the latest marketing trends as it all changes so fast.
Now because the number of users is only going up each month, so is the content consumption. This is why content marketing has also progressed rapidly. From content to content marketing, it has been quite a journey.
4) Our vast experience in training and making people ready, the methods we use are unmatched since we know what works with them, and what doesn’t.
The traditional methods of teaching theory have been gone for a long time. Just imparting theoretical knowledge for a long duration, followed by making the student go through a practical exercise for a short time will not be able to make them ready for the current industry now.
Students in the current times require much more structured and interactive training which is exactly what Digital Ready provides its students.
5) Our connections with the Silicon Valley companies give us a better understanding of the Big Picture.
Silicon Valley has been considered as the destination of choice for establishing technology businesses for a while now as tech giants such as Apple, Google, and others have their headquarters there.
Our vast experience in the digital marketing industry has helped us in acquainting with several Silicon Valley companies that have time and again helped us in coming to terms with what is in sync with the bigger picture, or the future.
6) Our holistic approach towards the Digital World will help you in developing more than just a few skills.
We have created the Digital Ready program to educate more young graduates and make them ready to work with companies right from day one. The challenging experiences we have had all these years have helped us in taking the initiative to start an entity that trains eligible candidates on basic and advanced digital concepts.
We provide them the conceptual knowledge and hands-on experience they need and thus, make them ready to work for the hiring company. Just like our company’s name suggests, we aim to make them Digital Ready.
7) Our experience in talking to thousands of people and companies help us understand what people and companies need.
Over the years, we have been fortunate enough to have interacted with a lot of businesses as well as market leaders. This has helped us in educating ourselves and unearthing what exactly it is that the market needs.
Having first-hand knowledge about the industry and its inner workings has not just helped in teaching our students better, but has also aided us in growing each year.
8) Our passion and strength in Design Thinking makes a huge impact on all the things we do.
Design Thinking is very useful in digital marketing to get the right message to consumers, who are increasingly demanding, and give them a feeling of greater proximity and satisfaction with the brand.
Keeping the importance of this tool in mind, we teach our students along its lines. It promotes a deeper thinking pattern which will only serve them well in the longer run.
9) Our vision for the Future World of Technology and Digital Interactions will make our offering the best.
In our experience, while the new tools and processes have made the marketing function easy in terms of reach, it has also become complex in terms of the amount of information to understand and put efforts in a systematic way to achieve the objectives.
Making the complex easy and presenting the easy in an ever more simplified manner is where Digital Ready comes in. And since our establishment in 204, we’ve been focused on doing just that.
10) Our experience in understanding the power of a human mind and nurturing it to create greater things will set us apart from the crowd.
We don’t just teach people from all walks of life, we encourage them as well because we feel that there is a marketer in every person out there. All anyone ever really needs is some guidance and support, and we provide them both those things to the best of our abilities.
Final Thoughts
All the changes and new inclusions and everything in between that has happened over the years, we’ve seen them develop right from the beginning. Over time, we’ve mindfully included (and excluded) all these things as and when required into our amazing curriculum.
We’re the holy grail of digital marketing because when we say we’ve seen it all, we really mean it.
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