While restaurants experienced a significant decline in the in-dining, the online food delivery market flourished significantly during the strict lockdown.
The restaurant industry will see solid sales as people are now eating at home. According to findings, the US food delivery market is expected to reach $136.4 billion by the end of 2020, while revenues are projected to expand at a rate of 7.5% by 2024 (Statista).
Studies confirmed that home confinement, halting of public commuting, and ban on restaurants’ food serving has changed the food behavior of people. People have nothing much to do except eating and scrolling their social media news food.
Expansion in food delivery services
Small restaurants, cafés, and food vans turned to an online ordering system as the trend of using third-party food delivery service increases. Uber Eats, GrubHub, DoorDash are few of the third-party food delivery services that people used the most during Covid.
Small food businesses use digital marketing techniques to reach out to their audience, satisfy their cravings, and mitigate the effects of a pandemic on their business.
Some other reasons to move online include the following:
Leave a Reply