What are the first steps for a tech startup looking to establish an online presence?
Set SMART goals to focus your efforts
SMART goals are specific, measurable, attainable, relevant, and time-bound. For some companies, it’s lead generation. For others, it’s about nurturing existing leads or remarketing to existing customers.
Identify the most important stakeholders
In much the same way that goals help prioritize limited resources, very few companies have the resources to market to everyone. It’s much more practical to figure who your most important buyer personas are, what companies these stakeholders are part of (ideal client profile), and what their buyer’s journey looks like.
Develop educational content, also sometimes referred to as thought leadership
The way people research and make purchase decisions has changed dramatically, especially during the lockdown. It’s super critical for companies to have a way to intercept potential clients early in their research process and use helpful content to educate and build trust.
Are you part of a technology startup? What are you doing to jumpstart your digital marketing? Let me know in the comments below.